Multiple Choice Identify the choice that
best completes the statement or answers the question.
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1.
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(5 points) Which of the following is NOT considered
a type of promotion?
a. | advertising | c. | personal selling | e. | publicity | b. | sale
promotion | d. | media |
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Completion Complete each
statement.
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2.
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(5 points) ____________________ is any form of
communication a business or organization uses to inform, persuade or remind people about its products
and improve its public image.
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3.
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(5 points) ________________ is the non-personal
presentation and promotion of ideas, goods and services by an identified sponsor.
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4.
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(5 points) The way a business or organization is
defined in the public eye is known as ____________.
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5.
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(5 points) ______________
_______________ is the personal contact with the buyer in a verbal fashion such as an order
taker.
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6.
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(5 points) The different ways to get to people
through advertising is known as ____________.
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Matching
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Match the following types of advertising agencies with their
definitions. a. | client services | d. | media services | b. | creative
services | e. | promotional
services | c. | research services |
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7.
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(5 points) Company that makes decisions on how
advertising budgets will be spent on mediums.
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8.
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(5 points) Company that studies targeted
populations and their buying behaviors
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9.
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(5 points) Company that forecasts market needs and
prepares marketing plans
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10.
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(5 points) Company that creates the advertisement
and produces the ads.
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