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Promotion Quiz #1

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

(5 points) Which of the following is NOT considered a type of promotion?
a.
advertising
c.
personal selling
e.
publicity
b.
sale promotion
d.
media
 

Completion
Complete each statement.
 

 2. 

(5 points) ____________________ is any form of communication a business or organization uses to inform, persuade or remind people about its products and improve its public image.
 

 

 3. 

(5 points) ________________ is the non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
 

 

 4. 

(5 points) The way a business or organization is defined in the public eye is known as ____________.
 

 

 5. 

(5 points) ______________   _______________ is the personal contact with the buyer in a verbal fashion such as an order taker.
 

 

 6. 

(5 points) The different ways to get to people through advertising is known as ____________.
 

 

Matching
 
 
Match the following types of advertising agencies with their definitions.
a.
client services
d.
media services
b.
creative services
e.
promotional services
c.
research services
 

 7. 

(5 points) Company that makes decisions on how advertising budgets will be spent on mediums.
 

 8. 

(5 points) Company that studies targeted populations and their buying behaviors
 

 9. 

(5 points) Company that forecasts market needs and prepares marketing plans
 

 10. 

(5 points) Company that creates the advertisement and produces the ads.
 



 
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