True/False
Indicate whether the
statement is true or false. Indicate your answer by placing a ‘T’ or ‘F’ on
the line provided.
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1.
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(5 points) A disadvantage of web pages for
advertising is that they are limited in the amount of people they can reach.
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2.
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(5 points) A good copy should be interesting to
read, be attention-getting, use specific, simple words and phrases and be believable.
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3.
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(5 points) When selecting advertising media, one
factor to consider is: Does the medium provide an opportunity to present an adequate selling
message?
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4.
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(5 points) When selecting advertising media, one
factor to consider is: Does the medium meet the targeted hypothetical area?
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Multiple Response
Identify one or more
choices that best complete the statement or answer the question.
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5.
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(5 points) Which of the following are examples of
specialty advertising items commonly used by advertisers?
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6.
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(5 points) Which of the following are considered
types of print media?
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Completion
Complete each
statement.
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7.
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(5 points) A _______________ is a name, design or
symbol that identifies the products of a company or group of companies.
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8.
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(5 points) On a printed ad, the printed slogan or
saying that gets the readers attention, arouses interest and leads them to recall the advertisement
is known as the ________________.
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9.
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(5 points) The part of an advertisement that
contains the selling message is known the _________.
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10.
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(5 points) The photograph or drawing of the product
on a printed advertisement is known as the ___________________.
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