True/False
Indicate whether the
statement is true or false.
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1
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A disadvantage of web pages for
advertising is that they are limited in the amount of people they can reach.
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2
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A good copy should be
interesting to read, be attention-getting, use specific, simple words and phrases and be
believable.
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Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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3
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Which of the following is NOT
considered a type of promotion?
a | advertising | c | personal selling | e | publicity | b | sale promotion | d | media |
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Completion
Complete each
statement.
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4
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____________________ is any
form of communication a business or organization uses to inform, persuade or remind people about its
products and improve its public image.
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5
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The way a business or
organization is defined in the public eye is known as ____________.
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6
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The different ways to get to
people through advertising is known as ____________.
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7
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A _______________ is a name,
design or symbol that identifies the products of a company or group of
companies.
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8
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On a printed ad, the printed
slogan or saying that gets the readers attention, arouses interest and leads them to recall the
advertisement is known as the ________________.
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9
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The part of an advertisement
that contains the selling message is known the _________.
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10
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The photograph or drawing of
the product on a printed advertisement is known as the ___________________.
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