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Name:    You must enter your name to take this test. 2001 National Agricultural Communications Test

True/False Indicate whether the sentence or statement is true or false.
T F	1.	Visual impact is the strength of television and radio news broadcasts.
T F	2.	Timeliness is more important than accuracy in reporting news.
T F	3.	A news story is more likely to be considered newsworthy by an editor if the information it contains is of local interest.
T F	4.	Ideas, events, or situations that touch human emotions should not be factors in considering whether something qualifies as newsworthy.
T F	5.	Writers of news stories have an advantage over broadcast news writers in that their audience members take their time as they read newspapers.
T F	6.	Journalists can ethically accept gifts from public figures, as long as they register the receipt of those gifts with the Internal Revenue Service.
T F	7.	Broadcast news stories are built around taped excerpts from recorded interviews, commonly called captions.
T F	8.	“No comments” is not an appropriate response to a reporter when the interviewee does not feel comfortable answering a question.
T F	9.	Strong communications campaigns rely on a mix of media rather than on one highly effective media.
T F	10.	Personal contact is less effective that other mass media, such as radio or television, in getting people to adopt an idea.
T F	11.	The “shotgun” approach to public relations, where information is provided to a general, undefined audience, is appropriate in most public relations efforts.
T F	12.	Including a poor visual in a printed publication is always better than not using a visual at all.
T F	13.	Photos and other types of visual information have universal meaning, which makes knowing the audience less important in visual communications.
T F	14.	Journalists who feel personally involved in the situation about which they are reporting are likely to be biased in their reporting.
T F	15.	Journalists have a responsibility to protect the leaders of the community in which they work they work by helping them avoid negative publicity.
Multiple Choice Identify the letter of the choice that best completes the statement or answers the question.
A B C D	16.	How long is the typical radio news story? a. 30 seconds b. five seconds c. three minutes d. five minutes
A B C D	17.	The acronym PSA stands for.... a. public station address c. personal station archive b. press style announcement d. public service announcement
A B C D	18.	The most important part of a news story is the first paragraph, which is called the ____. a. headline b. closing c. lead d. dateline
A B C D	19.	Broadcast writing calls for a tone that is.... a. technical b. conversational c. humorous d. educational
A B C D	20.	In a news story, all paragraphs are typically ______ sentences in length a. five b. one c. three d. eight
A B C D	21.	The typeface of headings, subheadings, and captions ought to _____ that of body copy. a. match c. hide b. contrast with d. be smaller than
A B C D	22.	Branding products with ________ are likely to strengthen an information campaign. a. logos and slogans c. hot iron b. movie stars d. websites
A B C D	23.	If a photograph’s original width is five inches in height by seven inches in width, and a designer resizes it proportionately to a width of 14 inches, what is the height of the resized photograph? a. 10 inches b. 19 inches c. seven inches d. five inches
A B C D	24.	Pie charts are the best visuals for comparing _________. a. changes in data over time c. percentages b. vertical columns d. quantities over 200
A B C D	25.	Computer software can be used ethically to ethically to alter a photograph for the purpose of cleaning it for use in a journalistic publication: however,________ a photo would be unethical. a. changing the subject of c. captioning b. cropping d. processing