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True/False
Indicate whether the sentence or statement is true or false. |
| | 1. | Your visual effects should support, not mask, the message of your design. |
| | 2. | Framing gives photographs a feeling of depth. |
| | 3. | When writing for broadcast you should always keep your story simple. |
| | 4. | When writing for broadcast do not use the phonetic spelling for difficult to pronounce words. |
| | 5. | It is not ethical to use computer software to remove a mole from the face of a subject before printing a photograph in a news publication. |
| | 6. | For an audience to trust a journalist’s work, the reporter does not need to report both sides of an issue. |
| | 7. | A news story may or may not include a headline. |
| | 8. | The lead should be more than two sentences in length. |
| | 9. | Your should avoid using a quote that is boring even if the information is factual and disputable. |
| | 10. | Professional integrity has an impact on a communicator’s credibility. |
| | 11. | When publishing an article it is okay to run it without double checking the facts since the paper will print retraction later if discrepancies are found. |
| | 12. | The dateline is included in the Headings of a press release. |
| | 13. | When a press release is more that one page you must type ### at the bottom of the first page. |
| | 14. | Promotion includes all forms of communication, other than paid advertising, that calls attention to sales or marketing ideas, or in some way reinforces what is said in advertising messages. |
| | 15. | When preparing a news release, adding a local angle to a story increases your chances of having it used by media. |
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Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question. |
| | 16. | At the bottom of a press release many reporters include a _________, which contains background information about the company or organization for which the press release is being written. | a. | contact line | b. | boilerplate | c. | date line | d. | ### | | | | | | | | | | |
| | 17. | The acronym VNR stands for____. | a. | virtual news resource | c. | video news release | | b. | video news recorder | d. | virtual news recorder | | | | | | |
| | 18. | When writing for broadcast one should always______. | a. | use active voice | c. | use formal language | | b. | use long sentences | d. | give attribution at the end of copy | | | | | | |
| | 19. | Graphic designers should make sure the information is _____,as well as easily understood. | a. | colorful | b. | elaborate | c. | accurate | d. | black & white | | | | | | | | | | |
| | 20. | In graphic design contrast refers to______. | a. | the use of white space | c. | sequencing | | b. | creating a harmonious | d. | emphasis | | | | | | |
| | 21. | Students spend a lot of time studying for final exams. | a. | students should have an apostrophe. | c. | a comma should fallow the word time. | | b. | a lot should be one word. | d. | this sentence is correct as written. | | | | | | |
| | 22. | Writers can avoid plagiarism by_____. | a. | giving proper credit to the authors of materials cited | | b. | changing every sixth word in a sentence | | c. | paraphrasing without citation | | d. | using quotation marks | | | | |
| | 23. | When arranging pie charts, the largest portion should begin at the position. | a. | 3 o’clock | b. | 6 o’clock | c. | 9 o’clock | d. | 12 o’clock | | | | | | | | | | |
| | 24. | When writing for broadcast one should_________. | a. | avoid percentages to compare | c. | limit the use of numbers | | b. | not round number | d. | use long introductions | | | | | | |
| | 25. | The C of the ABC’s of journalism stands for______. | a. | Clarity | b. | complete | c. | curiosity | d. | concise | | | | | | | | | | |