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Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question. |
| | 1. | What are the five W’s and H of news writing style? | a. | Who, what, when, where, why, and how | | b. | Who, what, where, which, why, and how | | c. | Whom, what, when, which, when, and hope | | d. | None of these are correct | | | | |
| | 2. | The “inverted pyramid” arrangement refers to the technique of: | a. | Putting the smallest details in the beginning of the story | | b. | Putting the facts first and adding your opinion to the end | | c. | Putting the most important facts first and the least important last | | d. | Putting the longest sentence first and the shortest sentance last | | | | |
| | 3. | The readability of writing is improved when the news writer: | a. | Uses technical jargon | c. | Writes long paragraphs | | b. | Refers the reader to the dictionary | d. | Uses short, simple words | | | | | | |
| | 4. | A well-written press release can increase sales, expose a company or organization to the masses and enhance the image of a business or products. |
| | 5. | The content of news writing must: | a. | Be factual | b. | Be timely | c. | Both of these | d. | None of these | | | | | | | | | | |
| | 6. | A balanced story is: | a. | A complete story where both sides of an issue are presented | | b. | A story as seen by a biased person | | c. | A story that contains the reporter’s opinion | | d. | An editorial | | | | |
| | 7. | Citing a source in a story is called attribution. |
| | 8. | A story that focuses on the human interest elements of a situation or event and that may be written to inform or entertain is called a(n): | a. | Editorial | b. | Feature story | c. | News story | d. | None of these | | | | | | | | | | |
| | 9. | The opening of a news story is called the: | a. | Conclusion | b. | Body | c. | Lead | d. | Style guide | | | | | | | | | | |
| | 10. | Which of the following is correct? | a. | 9 Cloverdale Circle | b. | Nine Cloverdale Circle | | | | | | |
| | 11. | The period and comma are always placed inside quotation marks. |
| | 12. | Which of the following is correct? | a. | He entertained Joe Macintosh city manager at a dinner. | | b. | He entertained Joe Macintosh, city manager, at a dinner. | | | | |
| | 13. | A mock-up or dummy in graphic design is: | a. | A puppet | c. | An example of what not to do | | b. | A failed project | d. | A model of the project layout | | | | | | |
| | 14. | When writing for radio, the goal is to: | a. | Beg for advertisers | | b. | Promote personal beliefs | | c. | Make listeners “see” what you are saying | | d. | Confuse the listener | | | | |
| | 15. | The acronym PSA stands for: | a. | Public station address | c. | Personal station archive | | b. | Press style announcement | d. | Public service announcement | | | | | | |
| | 16. | Journalists can ethically accept gifts from public figures, as long as they register the receipt of those gifts with the Internal Revenue Service. |
| | 17. | Including a poor visual in a printed publication is always better than not using a visual at all. |
| | 18. | Journalists have a responsibility to protect the leaders of the community in which they work by helping them avoid negative publicity. |
| | 19. | Which of the following types of charts is used to show the proportion of parts that make up a whole? | a. | Bar chart | b. | Line graph | c. | Pie chart | d. | None of these | | | | | | | | | | |
| | 20. | A cutline is: | a. | A caption below a photo that expands on the story | | b. | A sentence taken directly from a story | | c. | What an editor removes from a story | | d. | The transition from one broadcaster to another | | | | |
| | 21. | Graphics are used to: | a. | Fill white space on a page | | b. | Clarify the message for the reader | | c. | Replace written stories | | d. | Convey complicated information in numerical format | | | | |
| | 22. | Press releases should be distributed: | a. | After every business meeting | | b. | Once a year | | c. | Prior to and following major local events | | d. | Once a week | | | | |
| | 23. | Which of the following is correct? | a. | He said that he was sorry | b. | He said he was sorry | | | | | | |
| | 24. | Capitalize official titles preceding and attached to a name, but lower case a title if it follows a name or stands by itself. |
| | 25. | Which of the following is the best lead? | a. | At a meeting of ASB officers yesterday, the president resigned because he plans to graduate and enter college early. | | b. | ASB President Ken Marshfield resigned yesterday, announcing he plans to graduate early and attend college. | | | | |