Name: 
 

2003 Iowa State Agricultural Communications Test



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

One primary reason radio is a powerful marketing tool is because
a.
There are two frequency bands- AM and FM
b.
Nearly everyone has a radio
c.
Nearly everyone has adequate hearing for radio
d.
Radio commercials are cheaper to produce than television
 

 2. 

The nameplate is where the name of a newsletter is located. Another name for this is
a.
Header
b.
Design Line
c.
Flag
d.
Barplate
 

 3. 

When preparing video for broadcast, it is important that one knows
a.
How to make people look natural
c.
How to frame the picture or video
b.
The target audience
d.
What the producer wants   
 

 4. 

The proper way to hold a microphone is to hold in
a.
On your chin and speak over the top of it
b.
Six to 10 inches in front of you and speak directly into it
c.
At a distance you feel comfortable with
d.
Six to 10 inches from your mouth and at a 45 degree angle from your direct line of speech
 

 5. 

What are the two most important things to consider related to color when printing a newsletter?
a.
The paper and the ink
b.
The photos and the printer
c.
Printing requirements and the audience
d.
Your preference and the audience’s preference
 

 6. 

A poster designed before shooting video that outlines and describes each scene is called
a.
Posting
b.
Segmenting
c.
Storyline
d.
Storyboard
 

 7. 

To give an audio tape a clean silent leader and close, don’t speak for ______ seconds at the beginning and end of the tape.
a.
5
b.
10
c.
15
d.
20
 

 8. 

A story that is written with the intent of providing more depth than a typical news story which provides specific details and information about an event is called
a.
Top Story
b.
New Article
c.
Feature
d.
Lead Story
 

 9. 

Research has shown that 60% of audience perception of an actor comes from
a.
A person’s accent
c.
Interaction with other actors
b.
Nonverbal body language
d.
Sex appeal of actor
 

 10. 

In television news, shots used to cover portions of an interview or carry voice over segments within a piece is called
a.
Double take
b.
Footage
c.
Dub-master
d.
B-roll
 

 11. 

In an effort to avoid some of the more common grammatical mistakes when writing news stories, one should follow the KISS formula. The KISS formula stands for
a.
Keep it simple, stupid
c.
Keep it sweet and simple
b.
Knowing information stops stories
d.
Knowledge, ideas, and street smart
 

 12. 

A visual that would best visually explain a complex process would be a(n)
a.
Pie chart
c.
Organizational chart
b.
Bar graph
d.
Flow chart
 

 13. 

Which is not a major advantage of television news?
a.
Television has a high credibility with its viewers
b.
Television provides a visual impact
c.
Television has more entertainment value
d.
Television allows viewers to have an emotional connection
 

 14. 

As a reporter, one of the best ways to ensure to ensure a variety of stories is to
a.
Establish and maintain a list of contacts
b.
Read several newspapers and watch television news programs
c.
Listen to the police scanner
d.
Visit often with your fellow reporters
 

 15. 

Researchers estimate that of all the information we obtain as individuals, 83% comes from
a.
Sight
b.
Hearing
c.
Taste and smell
d.
Touch
 

 16. 

A process of developing products or services the consumer desires, and providing these products or services in a place and at a price the consumer is willing to accept is called
a.
Management
b.
Marketing
c.
Advertising
d.
Promotion
 

 17. 

Ideas and facts are never protected by copyright.
a.
True
c.
Only ideas are protected
b.
False
d.
Only facts are protected
 

 18. 

There are four basic strategies which an organization can use in dealing with a crisis. Which is not a crisis strategy
a.
Do nothing
b.
Block and delay
c.
Contact the appropriate government agency
d.
Respond and defend
 

 19. 

There are many problems in communicating risk that interfere with how people perceive hazards and respond to risk. Which of the following is not an issue in communicating risk:
a.
Complexity
c.
The role of science
b.
The language barrier
d.
Biography
 

 20. 

Basically, libel means
a.
Responsible for your actions
c.
Injury to reputation
b.
Caught lying
d.
Ability to report accurately
 

 21. 

To most people, when an interviewee says “no comment,” it infers
a.
An unwillingness to answer the question
b.
A lack of knowledge
c.
Guilt
d.
That you have poor individual for an interview
 

 22. 

A process of transmitting information to the public about risk assessment finding and risk management decisions is called
a.
Risk Communication
c.
Management Communication
b.
Ethical Communication
d.
Moral Communication
 

 23. 

As a public relations representative, when a reporter interrupts you or tries to rush you, you should
a.
As to finish your statement and begin what you were saying again.
b.
Politely stop and answer the next question.
c.
Finish your answer to that question before answering the next question.
d.
Be sure to get your point across to the audience.
 

 24. 

Pictures and captions also give rise to claims of libel.
a.
True
b.
False
c.
Only pictures are subject to claims of libel
d.
Only captions are subject to claims of libel
 

 25. 

The two golden rules of media relations are
a.
Always use your resources and always proof your materials.
b.
Always return phone calls promptly and always tell the truth.
c.
Always tell people what they want to hear and always smile in public.
d.
Always tell the truth and always look for a way to promote your organization.
 



 
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