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True/False
Indicate whether the sentence or statement is true or false. |
| | 1. | A writer should strive to have all sentences the same length in a news release. |
| | 2. | Use a mix of long and short words to add variability to the news story. |
| | 3. | When writing for broadcast you should always keep your story simple. |
| | 4. | When writing for broadcast do not use the phonetic spelling for difficult to pronounce words. |
| | 5. | It is okay to have a lot of space between a visual and its caption. |
| | 6. | For an audience to trust a journalist’s work, the reporter does not need to report both sides of an issue. |
| | 7. | If your design and visuals are clean, simple, clearly stated and harmonious with the message, you are helping your audience. |
| | 8. | If a graphic designer can make a subject look better with manipulation they should |
| | 9. | Timeliness is more important than accuracy in reporting news. |
| | 10. | When a press release is more than one page you must type # # # at the bottom of the first page. |
| | 11. | When preparing a news release, adding a local angle to a story increases your chances of having it used by the media. |
| | 12. | It is a bad idea to use “I” and “me” when writing news story. |
| | 13. | “Charolias” is spelled correctly. |
| | 14. | If you are covering the National Beltwide Cotton Conference, it is acceptable for the journalist’s travel to be covered by Cotton Inc. |
| | 15. | Developing a good news release does not ensure its placement in a major newspaper. |
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Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question. |
| | 16. | It is standard newspaper practice to begin the news story with a paragraph worded to catch the reader’s attention and summarize the information. This is called the _____lead | a. | summary | b. | human interest | c. | impact | d. | policy | | | | | | | | | | |
| | 17. | The “B” in the ABC’s of journalism refers to _______. | a. | balance | b. | broadcast | c. | brevity | d. | byline | | | | | | | | | | |
| | 18. | The inverted pyramid style of writing lists the information in order of importance. | a. | ascending | b. | story telling | c. | descending | d. | chronicling | | | | | | | | | | |
| | 19. | In a radio broadcast, how long do you have to grab your listener’s attention. | a. | 7 seconds | b. | 15 seconds | c. | 20 seconds | d. | 30 seconds | | | | | | | | | | |
| | 20. | Identifying your audience is the “Number_______Rule” in journalism. | a. | one | b. | three | c. | two | d. | four | | | | | | | | | | |
| | 21. | Choose the correct answer. | a. | John Smith, Jr. | b. | John Smith, jr. | c. | John Smith Jr. | d. | John Smith jr. | | | | | | | | | | |
| | 22. | The duty of print and broadcast journalists it to: | a. | tell the story | | b. | set up staged news events if it will help inform the public | | c. | seek the truth and provide a fair and comprehensive account of events and issues | | d. | get the story as quickly as possible | | | | |
| | 23. | The type of chart you should use when showing comparisons of interval data is a ____. | a. | line chart | b. | line graph | c. | pie chart | d. | bar chart | | | | | | | | | | |
| | 24. | Writers can avoid plagiarism by_______. | a. | giving proper credit to the authors of materials cited | | b. | paraphrasing without citation | | c. | changing every sixth word in a sentence | | d. | using citation marks | | | | |
| | 25. | At the bottom of a press release many reporters include a _________ which contains background information about the company or organization for which the press release is being written. | a. | contact line | b. | boilerplate | c. | date line | d. | # # # | | | | | | | | | | |