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2003 National Agricultural Communications Test



True/False
Indicate whether the sentence or statement is true or false.
 

 1. 

A writer should strive to have all sentences the same length in a news release.
 

 2. 

Use a mix of long and short words to add variability to the news story.
 

 3. 

When writing for broadcast you should always keep your story simple.
 

 4. 

When writing for broadcast do not use the phonetic spelling for difficult to pronounce words.
 

 5. 

It is okay to have a lot of space between a visual and its caption.
 

 6. 

For an audience to trust a journalist’s work, the reporter does not need to report both sides of an issue.
 

 7. 

If your design and visuals are clean, simple, clearly stated and harmonious with the message, you are helping your audience.
 

 8. 

If a graphic designer can make a subject look better with manipulation they should
 

 9. 

Timeliness is more important than accuracy in reporting news.
 

 10. 

When a press release is more than one page you must type # # # at the bottom of the first page.
 

 11. 

When preparing a news release, adding a local angle to a story increases your chances of having it used by the media.
 

 12. 

It is a bad idea to use “I”  and “me” when writing news story.
 

 13. 

“Charolias” is spelled correctly.
 

 14. 

If you are covering the National Beltwide Cotton Conference, it is acceptable for the journalist’s travel to be covered by Cotton Inc.
 

 15. 

Developing a good news release does not ensure its placement in a major newspaper.
 


Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 16. 

It is standard newspaper practice to begin the news story with a paragraph worded to catch the reader’s attention and summarize the information. This is called the _____lead

a.

summary

b.

human interest

c.

impact

d.

policy

 

 17. 

The “B” in the ABC’s of journalism refers to _______.

a.

balance

b.

broadcast

c.

brevity

d.

byline

 

 18. 

The inverted pyramid style of writing lists the information in order of importance.

a.

ascending

b.

story telling

c.

descending

d.

chronicling

 

 19. 

In a radio broadcast, how long do you have to grab your listener’s attention.

a.

7 seconds

b.

15 seconds

c.

20 seconds

d.

30 seconds

 

 20. 

Identifying your audience is the “Number_______Rule” in journalism.

a.

one

b.

three

c.

two

d.

four

 

 21. 

Choose the correct answer.

a.

John Smith, Jr.

b.

John Smith, jr.

c.

John Smith Jr.

d.

John Smith jr.

 

 22. 

The duty of print and broadcast journalists it to:

a.

tell the story

b.

set up staged news events if it will help inform the  public

c.

seek the truth and provide a fair and comprehensive account of events and issues

d.

get the story as quickly as possible

 

 23. 

The type of chart you should use when showing comparisons of interval data is a ____.

a.

line chart

b.

line graph

c.

pie chart

d.

bar chart

 

 24. 

Writers can avoid plagiarism by_______.

a.

giving proper credit to the authors of materials cited

b.

paraphrasing without citation

c.

changing every sixth word in a sentence

d.

using citation marks

 

 25. 

At the bottom of a press release many reporters include a _________ which contains background information about the company or organization for which the press release is being written.

a.

contact line

b.

boilerplate

c.

date line

d.

# # #

 



 

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