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Name:    You must enter your name to take this test. 2004 District 7 Agricultural Communications Test

True/False Indicate whether the sentence or statement is true or false.
T F	1.	Graphic designers should not edit photos to eliminate major flaws in the subject.
T F	2.	The ampersand (&) should only be used when it is part of a company’s formal name.
T F	3.	When using brand names, they are always capitalized.
T F	4.	Ellipsis should be used to indicate the deletion of one or more words in condensing quotes, texts, and documents.
T F	5.	Use a mix of long and short words to add variability to the news story.
Multiple Choice Identify the letter of the choice that best completes the statement or answers the question.
A B C D	6.	Which of the following issues is of great concern to consumers today? a. Agricultural chemical contamination of their food supply b. Agricultural chemical contamination of drinking water c. The use of genetically engineered materials in their food supply d. All of these are correct
A B C D	7.	Why do agricultural communicators include quotations and information from scientists and other experts in their news stories? a. To give the stories more credibility b. So readers will know where the information came from c. Because this is standard practice in journalism d. All of these are correct
A B C D	8.	Why should agricultural communicators try to avoid passive voice in their writing? a. Passive voice is usually less concise than active voice b. Passive voice often does not provide as much information as active voice c. Both A and B d. Agricultural communicators should not try to avoid passive voice in their writing
A B C D	9.	Which of the following skills and abilities are important for farm broadcasters? a. Ability to speak understandably and with ease b. Skill in operating radio and television equipment c. Knowledge of agriculture d. All of these are correct
A B C D	10.	Farm magazines today generate most of their income from: a. Reader subscriptions b. Advertising c. Fees paid by public relations companies d. Both advertising and fees paid by public relations companies are correct
A B C D	11.	What are the five W’s and H of news writing style? a. Who, What, When, Where, Why, and How b. Who, What, When, Which, Why, and How c. Whom, What, Where, Which, When, and Hope d. None of these answers are correct
A B C D	12.	Which of the following is the correct way to mark a two-page press release? a. Write “more” at the bottom of the first page -30- on the second b. Write -1- on the bottom of the first page and -2- on the second c. Write “page one” on the bottom of the first page and ### on the second d. Write “more” on the bottom of the first page and “end” on the second
A B C D	13.	The first paragraph of a news story is called the _______. a. Lead b. Introduction c. Kicker d. Eye-opener
A B C D	14.	Which of the following sentences is not punctuated correctly? a. Moser said, “We believe in the program because it will help farmers”. b. “We believe in the program because it will help farmers,” Moser said. c. “We believe in the progam,” Moser said, “because it will help farmers.” d. All of the sentences are punctuated correctly
A B C D	15.	‘Style rules’ refer to: a. Tips for making your writing stand out b. Techniques to add creativity to your own writing c. Rules for capitalization, abbreviation and English usage d. Tips for making your writing stand out and techniques to add creativity to your own writing only
A B C D	16.	In general, which of the following statements is true in comparing today’s farms and farmers with those from 25 years ago? a. Today, farms are larger, and there are fewer farmers b. Today, farms are larger, and there are more farmers c. Today, farms are smaller, and there are fewer farmers d. Today, farms are smaller, and there are more farmers
A B C D	17.	When interviewing a source for a story, which of the following should you NOT do? a. Ask if it’s OK to use a tape recorder b. Ask the correct spelling of his or her name c. Ask if you can call later if you have other questions d. All of these are acceptable
A B C D	18.	Which of the following is the most important source of general agricultural information for the most farmers today? a. Television c. The Internet or World Wide Web b. Farm magazines d. Farm shows or fairs
A B C D	19.	Agricultural communicators can lose credibility with their readers by: a. Misspelling people’s names b. Providing incorrect or outdated information c. Failing to report on issues that are interesting and relevant to their audiences d. All of these answers are correct.
A B C D	20.	Which of the following sentences uses numbers incorrectly? a. There are 17 fish in the pond. c. More than fifty cattle were auctioned. b. Four hundred students took the test. d. Only four people the field day.
A B C D	21.	The “inverted pyramid” arrangement refers to the technique of: a. Putting the smallest details in the beginning of the story b. Putting the facts first and adding your opinion to the end c. Putting the most important facts first and the least important last d. Putting the longest sentence first and the shortest sentance last
A B C D	22.	A story that focuses on the human interest elements of a situation or event and that may be written to inform or entertain is called a(n): a. Editorial b. Feature story c. News story d. None of these
A B C D	23.	When writing for radio, the goal is to: a. Beg for advertisers b. Promote personal beliefs c. Make listeners “see” what you are saying d. Confuse the listener
A B C D	24.	Press releases should be distributed: a. After every business meeting b. Once a year c. Prior to and following major local events d. Once a week
A B C D	25.	The duty of print and broadcast journalists it to: a. tell the story b. set up staged news events if it will help inform the  public c. seek the truth and provide a fair and comprehensive account of events and issues d. get the story as quickly as possible