Name: 
 

2004 National Agricultural Communications Test



True/False
Indicate whether the sentence or statement is true or false.
 

 1. 

When presenting complicated information, breaking it down into smaller portions can help the audience understand the story.
 

 2. 

When dealing with a reporter it is okay to not be completely honest if it benefits you.
 

 3. 

The two golden rules of media relations are; always return phone calls promptly and always tell the truth.
 

 4. 

Most newsletters are formatted into one or two columns for easy reading.
 

 5. 

Sticking with four types of font throughout your newsletter will provide the reader with interest while reading.
 

 6. 

Effective poster presentations leave 18 percent of the total area open for white space.
 

 7. 

A typical broadcast news story is 45 seconds long.
 

 8. 

The most powerful element of a broadcast news story is the picture.
 

 9. 

After the script is created for taping, a shot sheet and time-line ensure accuracy.
 

 10. 

The World Wide Web uses link-text to allow the audience to explore through multi-media resources.
 

 11. 

Within Web addresses, “com” stands for company operating material.
 

 12. 

Using an unclear quote is okay, if other quotes are unavailable.
 

 13. 

Short sentences and active voice will keep the audience interested.
 

 14. 

At the bottom of a press release an endplate provides background information about the company or organization for which it is being provided.
 

 15. 

When preparing a news release, adding a local angle to a story increases your chances of having it used by the media.
 

Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 16. 

Sound bites for a news story are typically _______ seconds long.
a.
5-10
b.
10-20
c.
20-30
d.
25-35
 

 17. 

Film sensitivity to light is called ISO which stands for....
a.
Interential Special Optics
b.
Intercollegiate Standard Organization
c.
Inferred Special Optics
d.
International Organizations for Standardization
 

 18. 

A ___story deals with people, focusing on specific but unusual achievement or events.
a.
filler
b.
column
c.
feature
d.
news
 

 19. 

When using numbers in a story spell out numbers ___ to ___.
a.
1-100
b.
1-50
c.
1-9
d.
0-10
 

 20. 

The ____ sentence in a photo caption provides background on news and shows significance of the photo.
a.
fourth
b.
only
c.
starter
d.
second
 

 21. 

When creating a pie chart the largest portion should begin at ___o’clock position.
a.
6
b.
9
c.
3
d.
12
 

 22. 

News story sentences should be no longer than ___ to ___ words per sentences.
a.
30-45
b.
15-20
c.
20-30
d.
19-27
 

 23. 

The nameplate is where the name of the newsletter is; this section is sometimes the...
a.
header
b.
top
c.
flag
d.
update
 

 24. 

There are four phases in the video creation process, pre-production, production, post-production and __________.
a.
distribute
b.
air
c.
inform
d.
listen
 

 25. 

The C of the ABC’s of journalism stands for ...
a.
Clarity
b.
Complete
c.
Curiosity
d.
Concise
 



 
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