Name: 
 

2005 National Agricultural Communications Test



True/False
Indicate whether the statement is true or false.
 

 1. 

A broadcast journalist should present the story in a judgmental tone.
 

 2. 

When writing photo captions it is important to follow AP style.
 

 3. 

Using quotes provides more human interest to the reader.
 

 4. 

AP style is not important to newspaper editors.
 

 5. 

The last paragraph of a news story is commonly referred to as the dateline.
 

 6. 

In graphic design balance is very important to the layout of the publication.
 

 7. 

The use of the inverted pyramid style makes cutting a paragraph from the end of the story easy for the editor.
 

 8. 

Timeliness is more important than accuracy in reporting news.
 

 9. 

The purpose of the boilerplate is to tell the reader what the story is about.
 

 10. 

When preparing a press release, adding a local angle to a story increases your chances of having it used by the media.
 

 11. 

A broadcast journalist should list the names, ages and addresses of all people in the story.
 

 12. 

A graphic designer should use white space to dominate the focus or elements on a page.
 

 13. 

When writing for broadcast, you should always keep your story simple.
 

 14. 

Newspaper editors are not required to print every news release they receive, even if the news release follows Associated Press style exactly.
 

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 15. 

Phonetic spelling is commonly used in...
a.
Broadcast Journalism
c.
Photojournalism
b.
Press Releases
d.
All of these are correct
 

 16. 

A broadcast story typically follows this structure...
a.
Body, Ending
c.
Lead, Body, Ending
b.
Headline, Body, Conclusion
d.
None of these are correct
 

 17. 

When considering an ethical dilemma, editors and reporters go through a process of moral reasoning that includes...
a.
Defining the ethical dilemma
c.
Justifying the decision
b.
Examining all alternatives
d.
All of these are correct
 

 18. 

Writing important facts of a news story in descending order is commonly referred to as...
a.
Descending style
c.
Order of importance
b.
Inverted pyramid
d.
Funnel Writing
 

 19. 

The Rule of Thirds is critical to which type of professional?
a.
Editor
b.
News writer
c.
Photographer
d.
Broadcaster
 

 20. 

The _____ of a press release should remain consistent from the lead to the final paragraph.
a.
Tone
b.
Look
c.
Texture
d.
Citation
 

 21. 

The duty of print and broadcast journalists is to...
a.
Tell the story.
b.
Set up staged news events if it will help inform the public.
c.
Seek the truth and provide a fair and comprehensive account of events and issues.
d.
Get the story as quickly as possible.
 

 22. 

The type of figure you should use to show a trend over time is a...
a.
Line chart
b.
Line graph
c.
Pie chart
d.
Bar chart
 

 23. 

Newspapers often print _____ to maintain credibility with their readers
a.
Edits
b.
Corrections
c.
Facts
d.
Quotes
 

 24. 

In a press release, the city and state of the event is contained in the...
a.
Contact line
b.
Boilerplate
c.
Dateline
d.
Slug line
 



 
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