Multiple Choice
Identify the letter of the choice that best
completes the statement or answers the question.
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1.
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The title of a new story is called the ___________.
a. | Title | b. | Feature | c. | Headline | d. | Introduction |
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2.
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When preparing video for broadcast, it is important that one knows
a. | What the producer wants | c. | How to make people look
natural | b. | How to frame the picture or video | d. | The target
audience |
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3.
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Farm magazines today generate most of their income from:
a. | Advertising | b. | Reader subscriptions | c. | Both advertising and
fees paid by public relations companies | d. | Fees paid by public relations
companies |
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4.
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The proper way to hold a microphone is to hold it
a. | Six to 10 inches in front of you and speak directly into it | b. | At a distance you
feel comfortable with | c. | On your chin and speak over the top of
it | d. | Six to 10 inches from your mouth and at a 45 degree angle from your direct line of
speech |
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5.
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When referring to typefaces, two styles are more prevalent: serif and sans
serif. The difference between these is?
a. | Sans serif is bold | b. | Serif is bigger | c. | Sans serif does not
have “feet”, the small horizontal attachments | d. | Serif is decorative
and difficult to read | e. | None of these are
correct |
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6.
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‘Style rules’ refer to:
a. | Techniques to add creativity to your own writing | b. | Tips for making your
writing stand out and techniques to add creativity to your own writing
only | c. | Rules for capitalization, abbreviation and English usage | d. | Tips for making your
writing stand out |
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7.
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What are the two most important things to consider related to color when
printing a newsletter?
a. | The paper and the ink | b. | Printing requirements and the
audience | c. | The photos and the printer | d. | Your preference and the audience’s
preference |
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8.
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The best reason to avoid sexist language in professional writing is that:
a. | It is grammatically incorrect | b. | It is often factually incorrect because it does
not include men or women | c. | None of these answers are
correct | d. | Sexist language is not concise |
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9.
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A poster designed before shooting video that outlines and describes each scene
is called
a. | Segmenting | b. | Storyboard | c. | Storyline | d. | Posting |
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10.
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Reporters use the 5 W’s and an H to develop a news story. H stands for
how. What are the five W’s?
a. | Which, witch, was, whatever, wonder | d. | When, who, what, why, and
where | b. | Who, whom, why, who, whom | e. | Who, whom, where, which, and water | c. | None of these are
correct |
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11.
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A news story provides information about an event, idea or situation. What does a
feature story do?
a. | None of these are correct | d. | Add depth or color to a new
story | b. | All of these are correct | e. | Instruct or educate the reader | c. | Entertain the
reader |
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12.
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Which of the following skills and abilities are important for farm
broadcasters?
a. | All of these answers are correct. | b. | Skill in operating radio and TV
equipment | c. | Knowledge of agriculture | d. | Ability to speak understandably and with
ease |
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13.
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Which of the following sentences is NOT punctuated correctly?
a. | “We believe in the program,” Dailey said, “because it will help
farmers.” | b. | All of the sentences are punctuated correctly. | c. | “We believe in
the program because it will help farmers,” Dailey said. | d. | Dailey said,
“We believe in the program because it will help the
farmers.” |
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14.
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Professional integrity:
a. | Is not necessary in the news business | b. | Is the cornerstone of a communicators
credibility | c. | None of these are correct | d. | All of these are correct | e. | Is less important
than the facts |
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15.
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Why is it important to remove unneeded words in journalistic writing?
a. | Concise writing is easier for readers to understand | b. | All of these answers
are correct | c. | Because space is often limited | d. | Removing unneeded words is probably the
best-known rule of good writing |
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16.
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Which of the following sentences contains sexist language?
a. | Mankind has always depended on agricultural. | b. | A good farmer always
takes care of her equipment. | c. | Successful farmers today have to be good
businessmen. | d. | All of these answers contain sexist language |
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17.
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Which of the following is a rule of good writing?
a. | Imitate writing that you like | b. | Use the passive voice | c. | Vary sentence
length | d. | None of these are correct | e. | Include jargon to help audiences identify with
the topic |
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18.
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A story that is written with the intent of providing more depth than a typical
news story which provides specific details and information about an event is called
a. | Top Story | b. | Lead Story | c. | New Article | d. | Feature |
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19.
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Which of the following statements is true?
a. | Communication experts believe computers will replace farm magazines in the next five
years. | b. | Nearly all farmers receive several farm magazines | c. | All of these answers
are correct | d. | Nearly all farmers have a home computer and access the internet
daily |
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20.
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In general, communicators should ____________
a. | Treat colleagues with respect | d. | All of these are
correct | b. | Admit mistakes and correct them | e. | None of these are correct | c. | Not engage in
plagiarism |
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21.
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When interviewing a source for a story, which of the following should you NOT
do?
a. | Ask the correct spelling of his or her name | b. | Ask if you can call
later if you have other questions | c. | Ask if it’s OK to use a tape
recorder | d. | All of these are acceptable |
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22.
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A process of developing products or services the consumer desires, and providing
these products or services in a place and at a price the consumer is willing to accept is
called
a. | Advertising | b. | Management | c. | Promotion | d. | Marketing |
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23.
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In an effort to avoid some of the more common grammatical mistakes when writing
news stories, one should follow the KISS formula. The KISS formula stands for
a. | Keep it simple, stupid | c. | Knowledge, ideas, and street smart | b. | Knowing information
stops stories | d. | Keep it sweet
and simple |
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24.
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Why should agricultural communicators try to avoid passive voice in their
writing?
a. | Passive voice is usually less concise than active voice | b. | Both passive voice
is usually less concise than active voice and passive voice often does not provide as much
information as active voice | c. | You should use passive voice as much as
possible | d. | Passive voice often does not provide as much information as active
voice |
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25.
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Which is not a major advantage of television news?
a. | Television allows viewers to have an emotional connection | b. | Television provides
a visual impact | c. | Television has more entertainment value | d. | Television has a
high credibility with its viewers |
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