True/False
Indicate whether the
statement is true or false.
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1.
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When preparing a radio
broadcast, you should include as many details as possible to lengthen the story so the listener will
stay tuned in.
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2.
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Public relations practitioners
should not present false or misleading information.
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3.
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Public relations practitioners
should not provide media travel that isn’t related to legitimate news coverage or gifts worth
more than a nominal value.
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4.
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When writing a news story, it
is acceptable to use quotes from another source without attribution as long as you trust the
source.
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Multiple Choice
Identify the choice that
best completes the statement or answers the question.
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5.
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In news writing, the style that
is written using a lead, followed by secondary information, background information and additional
details is called:
a. | Converted
Pyramid | c. | Basic
Pyramid | b. | Reverse Pyramid | d. | Inverted Pyramid |
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6.
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The following techniques are
important in quality news writing:
a. | Use short, well-known words (avoid
jargon) | b. | Do not editorialize | c. | Write in third person (he, she, or John
said) | d. | Use short, well-known words (avoid jargon) & write in third person (he, she, or John
said) | e. | All answers are correct |
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7.
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It is standard newspaper
practice to begin the news story with a paragraph worded to catch the reader’s attention and
summarize the information. This is called the:
a. | Attention
Lead | c. | Subject
Lead | b. | Summary Lead | d. | Slug |
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8.
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During the Great Depression,
farmers received the majority of their information through _______.
a. | Radio | b. | Newspaper | c. | Television | d. | Journals |
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9.
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The longest-running farm radio
network in Ohio is called:
a. | FRM (Farm-Rural
Media) | c. | ABN ( AgriBroadcast
Network) | b. | AgriTalk | d. | Ohio AgriNews |
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10.
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The current Ohio Director of
Agriculture is:
a. | Mike
Johanns | c. | Ted
Strickland | e. | Fred
Dailey | b. | Mike Dewine | d. | Robert Boggs |
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11.
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The use of rBST is currently a
very important and controversial issue in agriculture. What industry is impacted by
rBST?
a. | Grain | c. | Dairy | b. | Swine | d. | No answers are correct |
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12.
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The House and Senate are
currently working on a piece of legislation that is critical to the ag community. This legislation is
commonly referred to as:
a. | The Farm
Bill | c. | The Ag Tort Reform
Act | b. | The Agriculture Legislation | d. | The Farm Legislation Pact |
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13.
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Which of the following are
currently being considered as potential sources for renewable energy?
a. | Wind | d. | All Answers are Correct | b. | Solar | e. | No answers are Correct | c. | Corn Ethanol |
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14.
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When using a photo in a graphic
design layout, the words below the photo used to describe it are called the:
a. | caption | c. | summary | b. | slug | d. | visual descriptor |
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15.
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As a rule, when creating a
layout, white space should be used:
a. | Generously-the more space between
graphic elements, the better. | b. | As little as possible to keep things tight. | c. | Carefully-to create balance in the
layout. | d. | You should eliminate as much white space as
possible. |
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16.
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A printing term that refers to
printing that goes beyond the edge of the sheet after trimming is called a:
a. | overrun | b. | overlap | c. | extender | d. | bleed |
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17.
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In news writing, the preferred
style is;
a. | AP
Style | c. | Press
Style | b. | Universal Style | d. | DC Style |
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18.
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Which of the following is NOT a
current Ohio farm publication?
a. | Farm and
Dairy | d. | Buckeye Farm
News | b. | Ohio’s Country Journal | e. | Ohio Agri Life | c. | Ohio Farmer |
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19.
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A tool that web designers use
in creating a web site which illustrates all of the overall page structure, levels of navigation and
major graphic elements is called a:
a. | web
portal | b. | domain
name | c. | site
map | d. | user
guide |
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20.
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The predominant markup language
for web pages, which provides a means to describe the structure of text-based information in a
document is called:
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21.
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A reference or navigation
element in a document to another section of the same document or to another document that may be on a
(different) website is called a:
a. | superlink | b. | quicklink | c. | hypolink | d. | hyperlink |
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22.
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If a newspaper makes a mistake
and prints a second article to clarify the mistake and take back the previous statement, it is called
a:
a. | retraction | c. | liability brief | b. | news brief | d. | article of incorporation |
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