True/False
Indicate whether the
statement is true or false.
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1.
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Visual impact is the strength
of television and radio news broadcasts.
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2.
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Timeliness is more important
than accuracy in reporting news.
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3.
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A news story is more likely to
be considered newsworthy by an editor if the information it contains is of local
interest.
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4.
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Ideas, events, or situations
that touch human emotions should not be factors in considering whether something qualifies as
newsworthy.
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5.
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Broadcast news stories are
built around taped excerpts from recorded interviews, commonly called captions.
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6.
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“No comments” is
not an appropriate response to a reporter when the interviewee does not feel comfortable answering a
question.
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7.
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Personal contact is less
effective that other mass media, such as radio or television, in getting people to adopt an
idea.
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8.
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The “shotgun”
approach to public relations, where information is provided to a general, undefined audience, is
appropriate in most public relations efforts.
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9.
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Photos and other types of
visual information have universal meaning, which makes knowing the audience less important in visual
communications.
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10.
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Journalists have a
responsibility to protect the leaders of the community in which they work they work by helping them
avoid negative publicity.
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Multiple Choice
Identify the choice that
best completes the statement or answers the question.
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11.
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Which of the following is
probably the single most important characteristic for a professional agricultural
communicator?
a. | Being a people
person | b. | Public speaking skills | c. | Writing | d. | Having expertise in all areas of
agriculture |
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12.
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Why do agricultural
communicators include quotations and information from scientists and other experts in their news
stories?
a. | To give the stories more credibility
| b. | So readers will know where the
information came from | c. | Because this is standard practice in
journalism | d. | All of these are correct |
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13.
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Which of the following
sentences contains a common spelling error?
a. | The school principal said she would
try to acommodate all of the students’ requests | b. | The adviser complemented Sarah on her excellent test
scores. | c. | Both sentences contain at least one spelling
error. | d. | Neither sentence contains a spelling
error. |
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14.
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Which of the following
sentences is incorrect as
written (Hint: may contain a dangling modifier)?
a. | Watching from the upstairs window,
she could see the parade on the adjacent street. | b. | After reviewing all of the applications, Tom was selected
to receive the agricultural scholarship. | c. | Pleased with the students’ high grades on the exam, the instructor
dismissed class early. | d. | All of the sentences are incorrect as written |
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15.
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Which of the following is
not a characteristic of the
inverted pyramid style of news writing?
a. | Attracting the reader’s
attention early in the story | b. | Placing the most important fact or facts in the first paragraph of the
story | c. | Saving at least one important fact for the last paragraph to provide a strong
ending | d. | Using quotes from interviewed sources early in the
story |
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16.
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Which of the following skills
and abilities are important for farm broadcasters?
a. | Ability to speak understandably and
with ease | b. | Skill in operating radio and television
equipment | c. | Knowledge of agriculture | d. | All of these are
correct |
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17.
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A person with a college degree
in agricultural communications might be likely to do which of the following:
a. | Work at an advertising agency or
public relations firm | b. | Work in corporate communications for an
agribusiness | c. | Work in a communications department for a government
agency | d. | All of these are correct |
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18.
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The most important part of a
news story is the first paragraph, which is called the ____.
a. | headline | b. | closing | c. | lead | d. | dateline |
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19.
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If a photograph’s
original width is five inches in height by seven inches in width, and a designer resizes it
proportionately to a width of 14 inches, what is the height of the resized
photograph?
a. | 10
inches | b. | 19
inches | c. | 7
inches | d. | 5
inches |
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20.
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Press releases should be
distributed:
a. | After every business
meeting | b. | Once a year | c. | Prior to and following major local events | d. | Once a week |
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21.
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When presenting a broadcast
story you should.......
a. | use big words to sound
intelligent | b. | talk in one voice the entire time | c. | use a conversational
tone | d. | talk very loudly and clear so everyone can hear
you |
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22.
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Which of the following is not a
step in the moral reasoning process?
a. | Define the ethical
dilemma | c. | Ask another
journalist’s opinion | b. | Examine all alternatives | d. | justify your decision |
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23.
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The “lead”
a. | 1-2 sentences
long | c. | 3-4 sentences
long | b. | 2-3 sentences long | d. | 4-5 sentences long |
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24.
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When considering ethical
dilemma in photography, which of the following is the most appropriate question to ask your
self?
a. | Does the photo use the “rule
of thirds” standards? | b. | Is color or black and white more appropriate for this
story? | c. | I the person who is in the photo attractive? | d. | What is the news value of this
photo? |
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25.
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Which of the following should
not be considered when editing photos?
a. | lines | b. | rule of center | c. | framing | d. | simplicity |
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