True/False
Indicate whether the
statement is true or false.
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1.
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When writing for broadcast you
should always keep your story simple.
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2.
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A news story may or may not
include a headline.
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3.
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Professional integrity has an
impact on a communicator’s credibility.
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4.
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The dateline is included in the
Headings of a press
release.
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5.
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When a press release is more
that one page you must type ### at the bottom of the first page.
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Multiple Choice
Identify the choice that
best completes the statement or answers the question.
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6.
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Which of the following is
probably the single most important characteristic for a professional agricultural
communicator?
a. | Being a people
person | b. | Public speaking skills | c. | Writing | d. | Having expertise in all areas of
agriculture |
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7.
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The first paragraph of a news
story is called the ___________.
a. | Lead | b. | Introduction | c. | Kicker | d. | Eye-opener |
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8.
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Which of the following
sentences is incorrect as
written (Hint: may contain a dangling modifier)?
a. | Watching from the upstairs window,
she could see the parade on the adjacent street. | b. | After reviewing all of the applications, Tom was selected
to receive the agricultural scholarship. | c. | Pleased with the students’ high grades on the exam, the instructor
dismissed class early. | d. | All of the sentences are incorrect as written |
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9.
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Which of the following
sentences is incorrect as
written (Hint: may contain a pronoun error)?
a. | Would you like to ride to the state
convention with Bob and I? | b. | Neither Tom nor she could find a copy of the club’s
constitution. | c. | Both Mary and I arrived at the meeting
early. | d. | All of the sentences are incorrect as written. |
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10.
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Important facts should be at
the top of a news story because:
a. | The bottom is always
boring. | b. | Editor chop stories from the bottom to make them
fit. | c. | Readers only read the first paragraph. | d. | All of these are correct | e. | None of these are
correct |
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11.
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Readability of writing is
improved when the news writer:
a. | Uses technical
jargon | d. | Writes in
paragraphs | b. | Refers the reader to the dictionary | e. | None of these are correct | c. | Uses short, simple
words |
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12.
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“Rule Number One”
is:
a. | Know your
audience | b. | Invite N-Sync for interviews | c. | The more “gore” the better story
| d. | Larger stations have more listeners
that are faithful | e. | None of these are correct |
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13.
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A good news
story:
a. | Is written for the college
graduate | b. | Does not have to answer all the questions | c. | Needs to answer all the
questions | d. | Does not matter | e. | None of these are correct |
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14.
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Which of the following is a
rule of good writing?
a. | Vary sentence
length | b. | Use the passive voice | c. | Include jargon to help audiences identify with the
topic | d. | Imitate writing that you like | e. | None of these are
correct |
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15.
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In a formal title
publisher:
a. | You should capitalize the
word | d. | All of these are
correct | b. | It can be either way | e. | None of these are correct | c. | You should not
capitalize |
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16.
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The C of the ABC’s of
journalism stands for______.
a. | Clarity | b. | complete | c. | curiosity | d. | concise |
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17.
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One primary reason radio is a powerful marketing tool
is because
a. | There are two frequency bands- AM
and FM | b. | Nearly everyone has a radio | c. | Nearly everyone has adequate hearing for
radio | d. | Radio commercials are cheaper to produce than
television |
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18.
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What are the two most important
things to consider related to color when printing a newsletter?
a. | The paper and the
ink | b. | The photos and the printer | c. | Printing requirements and the
audience | d. | Your preference and the audience’s
preference |
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19.
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To give an audio tape a clean
silent leader and close, don’t speak for ______ seconds at the beginning and end of the
tape.
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20.
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In television news, shots used
to cover portions of an interview or carry voice over segments within a piece is
called
a. | Double
take | b. | Footage | c. | Dub-master | d. | B-roll |
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21.
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Which is not a major advantage of television
news?
a. | Television has a high credibility
with its viewers | b. | Television provides a visual impact | c. | Television has more entertainment
value | d. | Television allows viewers to have an emotional
connection |
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22.
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To most people, when an
interviewee says “no comment,” it infers
a. | An unwillingness to answer the
question | b. | A lack of knowledge | c. | Guilt | d. | That you have poor individual for an
interview |
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23.
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As a public relations
representative, when a reporter interrupts you or tries to rush you, you should
a. | As to finish your statement and
begin what you were saying again. | b. | Politely stop and answer the next question. | c. | Finish your answer to that question before answering the
next question. | d. | Be sure to get your point across to the
audience. |
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24.
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Which media company is the
largest owner of radio stations in the country?
a. | infinity
Broadcasting | c. | Clear Channel
Radio | b. | Salem Communications | d. | Frontier Broadcasting |
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25.
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Editing a photo by reducing its
size to focus on a specific element is called
a. | cropping
| b. | airbrushing
| c. | crimping
| d. | capturing |
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