Name: 
 

2009 District 7 Agricultural Communications Test



Multiple Choice
Identify thechoice that best completes the statement or answers the question.
 

 1. 

Broadcast writing calls for a tone that is....
conversational
d.
a.
technical
b.
c.humorouseducational
 

 2. 

If a photograph’s original size is five inches in height by seven inchesin width, and a designer resizes it proportionately to a width of 14 inches, what is the height ofthe resized photograph?
19 inches
d.
a.
10 inches
b.
c.seven inchesfiveinches
 

 3. 

Pie charts are the best visuals for comparing _________.
a.
changes in data over timec.percentages
b.
verticalcolumns
d.
quantities over200
 

 4. 

Computer software can be used ethically to alter a photograph for the purpose ofcleaning it for use in a journalistic publication: however,________ a photo would be unethical.
a.
changing the subject of c.captioning
b.
cropping
d.
processing
 

 5. 

A news story provides information about an event, idea or situation. What does afeature story do?
a.
Add depth or color to a new storyd.All of these arecorrect
b.
Entertain the reader
e.
None of these are correct
c.Instruct or educate thereader
 

 6. 

Press releases should be distributed:
a.
After every business meeting
b.Once a year
c.
On the CEO’sbirthday
d.
Prior to and following major local events
e.
None of these arecorrect
 

 7. 

“Rule Number One” is:
a.
Know your audience
b.Invite N-Sync forinterviews
c.
The more “gore” the better story
d.
Larger stations havemore listeners that are faithful
e.None of these arecorrect
 

 8. 

Radio news stories should always be:
All of these are correct
a.
Logical
d.
b.
Timely
e.
Noneof these are correct
c.Does not matter
 

 9. 

The exact time of day is:
a.
Necessary for all news stories
b.Is not necessary for moststories
c.
Most of the time should be included
d.Must always be given the Eastern Time
e.
None of these are correct
 

 10. 

In a formal title publisher:
a.
You should capitalize the wordd.All of these arecorrect
b.
It can be either way
e.
None of these are correct
c.You should notcapitalize
 

 11. 

Most newspapers today use what style manual?
a.
AP-Associated Press
b.Chicago Manual of Style
c.
APA-AmericanPsychological Association
d.MLA- Modern LanguageAssociation
 

 12. 

Which of the following is probably the single most important characteristic fora professional agricultural communicator?
Writing
a.
Being a people person
c.
b.Public speaking skillsd.Having expertise in areas ofagriculture
 

 13. 

Why is it important to remove unneeded words in journalistic writing?
a.
Because space is often limited
b.Concise writing is easier for readers tounderstand
c.
Removing unneeded words is probably the best-known rule of goodwriting
d.
All of these answers are correct.
 

 14. 

When interviewing a source for a story, which of the following should you NOTdo?
a.
Ask if it’s OK to use a tape recorder
b.
Ask the correctspelling of his or her name
c.Ask if you can call later if you have otherquestions
d.
All of these are acceptable
 

 15. 

Which of the following sentences contains a common spelling error?
a.
There are too many pigs in the trailer.
b.
More than 500exhibitors participated in showmanship.
c.Both A and B contain a spellingerror
d.
Neither A or B contains a spelling error
 

 16. 

The best reason to avoid sexist language in professional writing is that:
a.
It is often factually incorrect because it does not include men orwomen
b.
It is grammatically incorrect
c.Sexist language is notconcise
d.
None of the above
 

 17. 

Journalism articles are usually written in what style?
Reverse pyramid
a.
Inverted pyramid
c.
b.Double pyramidd.concise pyramid
 

 18. 

Which Ohio farm magazine has been published the longest?
Buckeye Farm News
a.
Ohio Farmer
c.
b.Ohio’s County Journald.Country Living
 

 19. 

Farm magazines today generate most of their income from:
a.
Reader subscriptions
b.Advertising
c.
Fees paid by publicrelations companies
d.Both B and C arecorrect
 

 20. 

The first paragraph of a news story is called the ___________.
Introduction
d.
a.
Lead
b.
c.KickerEye-Opener
 

 21. 

In news writing, the style that is written using a lead, followed by secondaryinformation, background information and additional details is called:
Basic Pyramid
a.
Converted Pyramid
c.
b.Reverse Pyramidd.InvertedPyramid
 

 22. 

The following techniques are important in quality news writing:
a.
Use short, well-known words (avoid jargon)
b.
Do noteditorialize
c.
Write in third person (he, she, or John said)
d.
Use short,well-known words (avoid jargon) & write in third person (he, she, or Johnsaid)
e.
All answers are correct
 

 23. 

During the Great Depression, farmers received the majority of their informationthrough _______.
Newspaper
d.
a.
Radio
b.
c.TelevisionJournals
 

 24. 

The longest-running farm radio network in Ohio is called:
ABN ( AgriBroadcast Network)
a.
FRM (Farm-Rural Media)
c.
b.
AgriTalk
d.
Ohio AgriNews
 

 25. 

A printing term that refers to printing that goes beyond the edge of the sheetafter trimming is called a:
overlap
d.
a.
overrun
b.
c.extenderbleed
 



 
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