Name: 
 

2007 National Agricultural Communications Test



True/False
Indicate whether the statement is true or false. Indicate your answer by placing a ‘T’ or ‘F’ on the line provided.
 

 1. 

If a graphic designer for a news publication can make a photographed subject look better with manipulation, he/she should.
 

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 2. 

Feature stories are often written with a(n) ________ angle
a.
summary
c.
impact
b.
human interest
d.
policy
 

 3. 

PSA stands for ...
a.
public station address
c.
press style announcement
b.
personal station archive
d.
public service annoouncement
 

 4. 

The information at the end of a news story that follows the inverted pyramid format should be ...
a.
the least important
c.
the most important
b.
a quotation
d.
a statistic
 

 5. 

A byline in a news story is ...
a.
the name of the place where the story was written
b.
the author’s name
c.
the last paragraph of the story
d.
the first paragraph of the story
 

 6. 

To identify who they are and what organization they represent, broadcasters sometimes ______ at the beginning of a news story.
a.
insert a quote
c.
sign on
b.
lead in
d.
attribute
 

 7. 

Choose the correctly capitalized and punctuated name,accouding to AP style.
a.
Tyson Foods Inc.
c.
Tyson Foods,INC
b.
Tyson Foods,Inc.
d.
Tyson Foods Incorporated
 

 8. 

The duty of print and broadcast journalists is to ...
a.
tell teh story
b.
seek the truth and provide a fair and comprehensive account of events and issues.
c.
set up staged news events if it will help inform the public.
d.
get the story as quickly as possible.
 

 9. 

The type of graphic you should use when comparing percentages is a ...
a.
line chart
c.
horizontal bar chart
b.
pie chart
d.
scattergram
 

 10. 

The rule of thirds is most commonly associated with ...
a.
print journalism
c.
broadcast news writing
b.
web design
d.
photography
 

 11. 

At the bottom of a press release some communicators include a(n) ______ which contains background information about the company or organization for which the press release is being written.
a.
contact line
c.
boilerplate
b.
date line
d.
slug line
 

 12. 

Web designers use design software like Dreamweaver to generate code,which can be read and displayed on-screen by web browsers in the form of Web pages. The language used for this code is ...
a.
hypertext markup language
b.
hyperlink language
c.
standard generalized markup language
d.
C ++
 

 13. 

In news reporting,the journalist’s opinion ...
a.
should be clearly stated
b.
should never be stated
c.
should be stated at the end of the story
d.
should be stated at the beginning of the story
 

 14. 

Broadcast news stories should ...
a.
be simple
b.
use complex sentences to help explain complex topics
c.
be longr than print stories
d.
be informative and presented in great detail like a documentary
 

 15. 

In broadcast news scripts,spellings included for words and names that are difficult to pronounce are called ...
a.
sound bytes
c.
phoenetic spellings
b.
direct quotes
d.
“sound-likes”
 

 16. 

In AP style,headlines should be spelled with ...
a.
all upper case
b.
all lower case except for the first word and proper nouns
c.
all initial capitals
d.
all capitalized except for articles (a,an,the)
 

 17. 

When reporters report both sides of an issue,the journalistic characteristic that describe their coverage is ...
a.
balanced
c.
even
b.
public relations
d.
encompassing
 

 18. 

To attract attention,some designers will design a page that is heavier on one side than it is on the other. This design decision relates to the design principle of ...
a.
sequence
c.
contrast
b.
simplicity
d.
balance
 

 19. 

Which is most important in news reporting?
a.
accuracy
c.
complexity
b.
timeliness
d.
image-building
 

 20. 

Which end sign(s) is (are) appropriate for use at the conclusion f a news release?
a.
THE END
c.
-stop-
b.
-30-
d.
-stop- and -30-
 

 21. 

Which is the best way to make a news release more newsworthy?
a.
use it to sell a product
c.
add a local angle
b.
send it out three weeks early
d.
create a catchy headline
 

 22. 

In which person should news be written?
a.
first
c.
second
b.
third
d.
second and third
 

 23. 

Which are characteristics that make stories newsworthy?
a.
uniqueness and prominence
c.
length and photos
b.
humor and length
d.
uniqueness and opinion
 

Yes/No
Indicate whether you agree with the statement. Indicate your answer by placing a ‘Y’ or ‘N’ on the line provided.
 

 24. 

If a newspaper editor receives a news release and it is timely and written according to Associated Press style exactly, is the editor bound by ethics to print the story?
 

 25. 

If a newspaper,TV or radio journalist is covering the American Farm Bureau National Convention, it is acceptable for the journalist’s travel to be paid for by Farm Bureau?
 



 
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