Name: 
 

2008 Ohio State Agricultural Communications Test



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

The _________ is a modern streamlined information system that helps producers and animal health officials respond quickly and effectively to animal health events in the United States.
a.
Farm Animal Information System
b.
American Registration and Identification System
c.
National Animal Identification System
d.
Department of Homeland Security
 

 2. 

The current Ohio Director of Agriculture is _______.
a.
Bob Taft
b.
Robert Boggs
c.
Ed Shafer
d.
Jim Petro
 

 3. 

The majority of the USDA budget is spent on ________.
a.
Food and Nutrition programs
c.
Forest Service
b.
Farm programs
d.
Conservation Programs
 

 4. 

The largest percentage of the average farmer’s annual expenses go to ______.
a.
Farm Services
b.
Supplies, Repair, Construction
c.
Machinery, Vehicles
d.
Fertilizers, Seed, Crop Protection Chemicals
 

 5. 

The ____________ is an agency within USDA that was founded through the 1994 Department Reorganization Act. Its mission is to advance knowledge for agriculture, the environment, human health and well-being, and communities by supporting research, education and extension programs in the Land-Grant University System and other partner organizations.
a.
Agricultural Research Service
b.
National Agricultural Statistics Service
c.
Cooperative State Research, Education and Extension Service
d.
Economics Research Service
 

 6. 

The readability of writing is improved when the news writer:
a.
uses technical jargon
c.
writes long paragraphs
b.
refers the reader to the dictionary
d.
uses short, simple words
 

 7. 

The content of news writing must:
a.
be factual
c.
both be factual and be timely
b.
be timely
d.
none of these are correct
 

 8. 

A balanced story is:
a.
a complete story where both sides of an issue are presented
b.
a story as seen by a biased person
c.
a story that contains the reporter’s opinion
d.
an editorial
 

 9. 

Citing a source in a story is called attribution.
a.
true
b.
false
 

 10. 

Which of the following is the best lead?
a.
At a meeting of ASB officers yesterday, the president resigned because he plans to graduate and enter college early.
b.
ASB President Ken Marshfield resigned yesterday, announcing he plans to graduate early and attend college.
 

 11. 

A well-written press release can increase sales, expose a company or organization to the masses and enhance the image of a business or products.
a.
True
b.
False
 

 12. 

At the bottom of a press release many reporters include a ______ which contains background information about the company or organization for which the press release is being written.
a.
Contact line
b.
Boilerplate
c.
Date line
d.
Page line
 

 13. 

Press releases should be distributed:
a.
after every business meeting
b.
once a year
c.
prior to and following major local events
d.
once a week
 

 14. 

Journalists have a responsibility to protect the leaders of the community in which they work by helping them avoid negative publicity.
a.
True
b.
False
 

 15. 

Which of the following is the correct way to mark a two-page press release?
a.
Write “more” at the bottom of the first page and a -30- on the second
b.
Write -1- on the bottom of the first page and a -2- on the second
c.
Write “page one” on the bottom of the first page and ### on the second
d.
Write “more” on the bottom of the first page and “end” on the second
 

 16. 

The acronym PSA stands for:
a.
public station address
b.
press style announcement
c.
personal station archive
d.
public service announcement
 

 17. 

Journalists can ethically accept gifts from public figures, as long ass they register the receipt of those gifts with the Internal Revenue Service.
a.
True
b.
False
 

 18. 

A story that focuses on the human interest elements of a situation or event and that may be written to inform or entertain is called a(n):
a.
editorial
c.
news story
b.
feature story
d.
none of these are correct
 

 19. 

In taking news pictures, observe these rules:
a.
Get action into your picture. The ideal picture is one that is so self-explanatory that it needs only a brief caption.
b.
Avoid shooting large groups. Many papers limit a picture to three or four persons.
c.
Provide proper “left to right” identifications. Clip it to the prints. Don’t write on the back of pictures, it will show through.
d.
All of these are correct
 

 20. 

Professional integrity:
a.
Is not necessary in the news business
b.
Is less important than the facts
c.
Is the cornerstone of a communicator’s credibility
d.
All of these are correct.
e.
None of these are correct.
 

 21. 

A cutline is:
a.
a caption below a photo that expands on the story
b.
a sentence taken directly from a story
c.
what an editor removes from a story
d.
the transition from one broadcaster to another
 

 22. 

Graphics are used to:
a.
fill white space on a page
b.
clarify the message for the reader
c.
replace written stories
d.
convey complicated information in numerical format
 

 23. 

What are the four process colors?
a.
Cyan, magenta, yellow, black
b.
Cyan, yellow, black, white
c.
White, magenta, yellow, black
d.
White, cyan, magenta, yellow, green
 

 24. 

The term “Pixel” is short for....
a.
Electronic Dot
c.
Point Element
b.
Picture Element
d.
None of these are correct.
 

 25. 

Which is not considered a principle of design:
a.
White Space
b.
Proportion
c.
Balance
d.
Color
 

 26. 

When writing, the second reference to the 2008 National FFA Convention should be listed as....
a.
national convention
b.
National FFA Convention
c.
national FFA convention
d.
Both national convention and national FFA convention
 

 27. 

In news stories, use figures for numbers below 10 and write out numbers for 10 and above.
a.
True
b.
False
 

 28. 

Active voice should be used when writing news stories.
a.
True
b.
False
 

 29. 

The most frequent use of a colon is at the end of a sentence to introduce lists, tabulations, texts, etc.
a.
True
b.
False
 

 30. 

The ampersand (&) should only be used when it is part of a company’s formal name.
a.
True
b.
False
 

 31. 

Your delivery, on radio or TV is affected by:
a.
Background noise
d.
All of these are correct.
b.
Your attitude
e.
None of these are correct.
c.
Your psychological state
 

 32. 

When fact-checking a story, a source that professional news writers rely on is www.wikipedia.com.
a.
True
b.
False
 

 33. 

A podcast is:
a.
a broadcast that is limited to :60-seconds in length
b.
an Internet based editorial posting in which the author shares their thoughts and opinions on a given topic.
c.
a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.
d.
All of these are correct.
 

 34. 

What is the name of the founder of the ABN Radio, who was formerly a broadcaster at WRFD Radio and has sometimes been referred to as the Dean of Farm Broadcasting in Ohio?
a.
Joe Cornely
c.
Walter Cronkite
b.
Ed Johnson
d.
Orion Samuelson
 

 35. 

Which of the following is/are common mistakes that beginners make when learning broadcast delivery?
a.
Monotone
b.
The use of fillers such as um, so, or ya know
c.
A sing-song tone when resonating
d.
All of these are correct.
 



 
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