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Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question. |
| | 1. | When building a product display you should: | a. | use a variety of concepts | | b. | focus on price | | c. | show how product should not be used | | d. | show customers what they need | | e. | none of these answers are correct | | | | |
| | 2. | Which of the following would not be considered a rule in merchandise display? | a. | select merchandise the customer want | | b. | decide on a central theme | | c. | make certainthe display is attractive and pleasing | | d. | be concerned about cost | | e. | none of these answers are correct | | | | |
| | 3. | A display plan includes: | a. | drawing | | b. | materials | | c. | seasons | | d. | all of these answers are correct | | e. | none of these answers are correct | | | | |
| | 4. | The characteristic that most distinguishes professional sellers from non-professional ones is: | a. | commitment | | b. | a healthy ego | | c. | the skill of listening | | d. | light-hearted enthusiasm | | e. | none of these answers are correct | | | | |
| | 5. | The client is enthusiastic and spontanious, a risk taker and creator. You should: | a. | not be overly demanding | | b. | take care to present all sides of an issue | | c. | be non-threatening | | d. | relate your proposal to the client’s dream | | e. | none of these answers are correct | | | | |
| | 6. | The client is a relationship maintainer-caring and possesive. You should: | a. | be entertaining | | b. | be well organized, logical and formal | | c. | emphasize personal guarantees | | d. | be fast paced and get to the point | | e. | none of these answers are correct | | | | |
| | 7. | The client is highly competitive,pragmatic,assertive and confident. You should: | a. | focus on bottom-line revelance | | b. | be friendlyand informal | | c. | be highly assertive | | d. | be exact and speak slowly | | e. | none of these answers are correct | | | | |
| | 8. | The client likes structure,details,accuracy and perfection. You should: | a. | indicate a bottom-line urgency | | b. | give incentives | | c. | ask personal questions | | d. | give straight data and have proof | | e. | none of these answers are correct | | | | |
| | 9. | You are a feed salesperson. Mr. Morris informs you when you visit his farm that the last delivery of feed was moldy. Mr. Smith shows you the feed and you notice that the feed sacks are wet and the roof in the storage area appears to leak.
At first, you should: | a. | point out that he should have informed you sooner | | b. | point out the leaking roof and state that it is his problem | | c. | ask Mr.Morris if the feed could have become wet since the delivery | | d. | tell Mr. Morris it is not your fault | | e. | none of these answers are correct | | | | |
| | 10. | You are a feed salesperson. Mr. Morris informs you when you visit his farm that the last delivery of feed was moldy. Mr .Smith shows you the feed and you notice that the feed sacks are wet and the roof in the storage area appears to leak.
Then if Mr. Morris insists that it is your responsibility, you should: | a. | take the damaged feed and issue Mr. Morris a refund | | b. | tell Mr. Morris to fix the roof | | c. | point out the wet feed and suggest that the moisture caused mold | | d. | inform him he will have to have to the regional manager | | e. | none of these answers are correct | | | | |
| | 11. | You are a feed salesperson.Mr. Morris informs you when you visit his farm that the last delivery of feed was moldy. Mr. Smith shows you the feed and you notice that the feed sacks are wet and the roof in the storage area appears to leak.
If Mr. Morris insists that the feed was wet when delivered you should: | a. | offer to call the truck driver to see if we have a shipping problem to solve | | b. | tell Mr. Morris that he is trying to take advantage of the company | | c. | cross your arms and give Mr. Morris a suspicious look | | d. | none of these answers are correct | | | | |
| | 12. | You are a feed salesperson.Mr. Morris informs you when you visit his farm that the last delivery of feed was moldy. Mr. Smith shows you the feed and you notice that the feed sacks are wet and the roof in the storage area appears to leak.
While talking to Mr. Morris you should: | a. | pat Mr. Morris on the shoulder to be sympathetic | | b. | lean against the door to be more casual | | c. | lower your hands and stand up straight to appear to be more attentive | | d. | step close to Mr. Morris to let him know you are paying attention | | | | |
| | 13. | Suggested selling is: | a. | thanking the customer at the end of the sale | | b. | selling customers an item to go with what they have purcahsed | | c. | moving the customer away from an objection | | d. | all of these answers are correct | | e. | none of these answers are corect | | | | |
| | 14. | Which of the following would not characterize a “Decided Customer” | a. | convinced of the item they want to buy | | b. | usually looking for an item they want to buy | | c. | they do notwant the assistance of a salesperson | | d. | all of these answers are correct | | e. | none of these answers are correct | | | | |
| | 15. | The “JUST LOOKING CUSTOMER” usually: | a. | are the most difficult to sell to | | b. | they may be decided or undecided customers | | c. | they do not want the assistence of a salesperson | | d. | all of these answers are correct | | e. | noenof these answers are correct | | | | |
| | 16. | Emotional buying motives are based on: | a. | customer’s logical reasoning | | b. | desire to have a product or service | | c. | product is more important than where it is purchased | | d. | all of these answers are correct | | e. | none of these answers are correct | | | | |
| | 17. | A display specialist is: | a. | owns the company | | b. | designs window displays | | c. | needs a college degree | | d. | wansts to sell a product | | e. | none of these answers are correct | | | | |
| | 18. | Interior display is: | a. | built on a table,wall or counter | | b. | used only in large business | | c. | product on sale | | d. | constructed by outside consultants | | e. | none of these answers are correct | | | | |
| | 19. | A marketing budget is: | a. | a statement of income and expenses resulting from a marketing initiative | | b. | getting the product to a customer | | c. | evaluating how well a marketing plan did | | d. | deciding what products to produce | | e. | none of these answers are correct | | | | |
| | 20. | Primarily, professional sales people: | a. | build upon the weakness of competitors | | b. | spend most of an interview in convincing talk | | c. | explore people’s needs | | d. | are aggressive at times | | e. | none of these answers are correct | | | | |
| | 21. | A disadvantage of direct mailing may be that: | a. | mailing lists can become outdated | | b. | intended customers may not receive the advertising | | c. | advertising may be wasted on direct mail because many people see the mailing as junk mail and discard them | | d. | all of these answers are correct | | e. | none of these answers are correct | | | | |
| | 22. | The following closely describes “the copy” in advertising: | a. | it is the main message of the advertising | | b. | should give more information related to headline` | | c. | the copy should make contact with the audience | | d. | all of these answers are correct | | e. | none of these answers are correct | | | | |
| | 23. | The necessary components of print advertising usually include: | a. | headline, copy, illistration and signature or logo | | b. | headline, cost, variation, length of time and logo | | c. | copy,illustration, message and direct mail | | d. | illustration, logo,cost and message | | e. | none of these answers are correct | | | | |
| | 24. | Robert needs hardware supplies for his farm. He comes into the small family run hardware store you work in after school. He will purchase: 10 three inch bolts @ 15 cents each, 3 different grades of sandpaper @ $2.69 each, 2 lbs of nails at $3.00 a pound and four 2x4x8 at $4.60 each; if this sale is tax exempt,how much will the total bill be? | a. | $23.97 | | b. | $33.97 | | c. | $13.97 | | d. | $34.97 | | e. | $24.97 | | | | |
| | 25. | You are employed at T.S.C, the computers are down, Mr. Smith needs horse feed NOW. You have permission to write a manual bill. There is a special on the 10% sweet horse feed, if you purchase more than 50 bags at one time you get a 10% discount. The price of one 50 lb. bag of 10% seet horse feed is $4.99 per bag. Mr. Smith wants 65 bags of this feed, what will his bill be? | a. | $291.91 | | b. | $290.91 | | c. | $391.91 | | d. | $281.91 | | e. | $280.91 | | | | |