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Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question. |
| | 1. | What is the purpose of the opening statement in a telephone presentation? | a. | To make sure your customer is alert and awake | | b. | To make sure you have a potential customer on the phone | | c. | To provide information on the product you are selling | | d. | To put the customer in a receptive mood | | | | |
| | 2. | What should be included in the first section of a letter of application? | a. | A request for an interview | | b. | Your qualifications for the job | | c. | A statement of why you are writing | | d. | An explanation of why you are interested in the job | | | | |
| | 3. | The necessary components of print advertising usually include: | a. | Headline, cost variation, length of time, and logo | | b. | Illustration, logo, cost, and message | | c. | Headline, copy, illustration, and signature or logo | | d. | Copy, illustration, message, and direct mail | | | | |
| | 4. | When confronted by a dominating customer, a good sales technique is to: | a. | Let the customer do the talking | | b. | Try to impress the customer with all the benefits of the product | | c. | Walk away, because you can’t win in the situation | | d. | None of these answers are correct | | | | |
| | 5. | A store may sell a product or service. Which of the following would be considered a service? | a. | Lawn treatments | c. | Record-keeping | | b. | Artificial insemination | d. | All of these answers are correct | | | | | | |
| | 6. | Constructing a display so that it is arranged in a step arrangement or in graduations is an example of: | a. | Rhythm | b. | Proportion | c. | Balance | d. | Contrast | | | | | | | | | | |
| | 7. | Customers who prefer to buy from one business or store rather than from another do so because of: | a. | The location of the store | c. | Rational customer expectations | | b. | Cultural motives | d. | Patronage buying motives | | | | | | |
| | 8. | An advantage of direct mailing is: | a. | It ensures the postal service workers a job | | b. | It makes people happy because they enjoy receiving mail from any businesses | | c. | It is an inexpensive way to reach potential customers | | d. | None of these answers are correct | | | | |
| | 9. | What factors must be considered when allowing a refund? | a. | Customer history | | b. | Company management policy | | c. | Type of product | | d. | Length of time it will take to process a refund | | | | |
| | 10. | Tangible products are physical items. Intangible products are: | a. | Hard to define | b. | Needs or wants | c. | Goods | d. | Services | | | | | | | | | | |
| | 11. | Research in developing market plans is: | a. | Careful and diligent study to gain knowledge about a market | | b. | To prepare the business proposition | | c. | Preparing marketing strategies | | d. | All of these answers are correct | | | | |
| | 12. | A “feature-benefit” sales presentation | a. | Is based on the needs and wants of your customer | | b. | Is what the business wants to move out on special | | c. | Should be used for the “silent-type” customer | | d. | All of these answers are correct | | | | |
| | 13. | Selling can be defined as: | a. | Assisting the customer | | b. | Helping the customer make a wise buying decision | | c. | Giving away free samples | | d. | Both assisting the customer and helping the customer make a wise buying decision | | | | |
| | 14. | In an advertisement, when elements are not spaced the same on both sides, but appear balanced by varying the sizes, shapes, and spacing, it is known as: | a. | Formal balance | c. | The new wave balance | | b. | Informal balance | d. | Basic layout | | | | | | |
| | 15. | A written plan based on a set amount of time, which indicates when advertisements are scheduled to appear is known as: | a. | Advertising budget | c. | Marketing | | b. | Promotional advertising | d. | Advertising schedule | | | | | | |
| | 16. | Promoting a business as a good place to buy because it measures up to certain standards is known as: | a. | Institutional advertising | c. | Spot announcement | | b. | Making use of a well-known logo | d. | All of these answers are correct | | | | | | |
| | 17. | Promotions stimulates ______________ at the point of purchase. | a. | Sales | c. | All of these answers are correct | | b. | Advertising | d. | None of these answers are correct | | | | | | |
| | 18. | The local FFA chapter is wanting to advertise their up-coming fruit sale. What advertising medium would reach the most customers? | a. | The school’s web page | c. | The local radio stations | | b. | The local paper | d. | All of these answers are correct | | | | | | |
| | 19. | A newspaper consisting mainly of advertisements and usually distributed free of charge is known as: | a. | Program advertising | c. | Specialty advertising | | b. | Shopper news | d. | Catalog | | | | | | |
| | 20. | A display for lawn and garden tractor needs to stress the quality and low price. | a. | Use pure white because it suggests quality, and bright red on white will emphasize the low price. | | b. | Use a blue to accent quality and bright red to accent the low price. The contrast will attract people. | | c. | Use greens and yellows to accent the harmony of spring. This color combo takes advantage of the seasonal colors of nature. | | d. | All of these answers are acceptable | | | | |
| | 21. | The close of a sale occurs _________ the sale. | a. | Only with the help of the manager during | | b. | At the close | | c. | At the end of the presentation of | | d. | At any time during | | | | |
| | 22. | Good salespeople realize that customer often display: | a. | Sales reluctance | b. | Sales resistance | c. | Sales interest | d. | Sales clues | | | | | | | | | | |
| | 23. | Riverside Animal Feed decided to go out of business because of the competition. The owners offered a cash discount of 15% to the competitor if they took all of their inventory off of their hands. If their inventory totaled $15,725, what price would the competitors have to pay if they took the offer? | a. | $15,000.00 | b. | $2,358.75 | c. | $7,500.00 | d. | $13,366.25 | | | | | | | | | | |
| | 24. | Mr. Peabody hires you to work on his farm and agrees to pay you $95.25 in exchange for 12-15 hours of work. A standard deduction of 8.75% is deducted for all taxes including state, federal, and local. How much withholding tax would be deducted from your check. | a. | $11.43 | b. | $8.33 | c. | $14.29 | d. | $9.50 | | | | | | | | | | |
| | 25. | Mr. Peabody purchased a new computer and accessories for his business and borrowed $5200 from the Kingston Bank to finance the purchase. He plans to pay the loan off in 2 years and has agreed 6% interest on the loan per year. How much interest would he pay for the loan? | a. | $312 | b. | $520 | c. | $624 | d. | $867 | | | | | | | | | | |