Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
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| 1. | A letter of
application: a. | should be short and fairly vague | c. | is representative of yourself
| b. | should include your desired salary | d. | is never hand
written | | | | |
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| 2. | A letter of
inquiry: a. | is the same thing as a letter of application | b. | will not relate to specific job qualifications | c. | is not as important as a letter of application | d. | should include your desired salary | | |
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| 3. | Which quality does not improve
the appearance of business letters? a. | use of regular
margins | c. | regular spacing of words and lines | b. | use of ruled or lined paper | d. | use of white or letterhead
paper | | | | |
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| 4. | A rough draft: a. | is a preliminary version | c. | is not used by experienced writers | b. | is only prepared once | d. | is not made by memos | | | | |
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| 5. | The opening of a
letter: a. | should excite the reader | b. | lead the reader into the rest of the communication | c. | should not start with I or We | d. | all of these are correct | e. | None of these are
correct | | |
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| 6. | A written statement outlining
responsibilities of an individual within a business or industry is known as: a. | an application form | c. | an invoice | b. | a resume | d. | a job
description | | | | |
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| 7. | Which of the following is not a
desirable trait of an employee? a. | a sense of
humor | c. | indifference | b. | tact | d. | initiative | | | | |
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| 8. | A customers bill is
expected to be paid in full within 10-15 days from receipt. If this is not done, a finance
charge is added. This is an example of: a. | installment
credit | c. | a revolving charge account | b. | a 30-day open charge
account | d. | a 90-day charge account | | | | |
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| 9. | When determining if a
customers check is properly completed, the item which is of least importance to the payee (
person receiving it ) is the: a. | memo
information | b. | proper date | c. | proper signature | d. | amount of check written in numbers and word | | |
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| 10. | An itemized list of goods
shipped specifying price and terms of he sale is known as: a. | an invoice | c. | a bill of lading | b. | a purchase
order | d. | a packing slip | | | | |
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| 11. | When advertising is carried by
a newspaper it is carried ROP. What does ROP mean? a. | Read On Page | d. | Run On Press | b. | Run On Paper | e. | Read Over Paper | c. | Run of the Paper | | | | |
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| 12. | Prime time advertising in
broadcasting is at what times? ( Eastern Standard Time) a. | 6:00 PM - 11:00 PM | c. | 7:30 PM - 11:00 PM | b. | 6:30 PM - 11:30 PM | d. | 7:00 PM - 11:30 PM | | | | |
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| 13. | A good salesperson should have
many attributes or traits. When you are constantly trying to improve yourself, you have
_____. a. | ambition | b. | confidence | c. | talent | d. | personality | | | | | | | | |
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| 14. | A ______ is a visual tool used
by business firms to promote products and build goodwill. a. | promotion | b. | product | c. | sign | d. | display | | | | | | | | |
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| 15. | The name of the delivery system
of advertising is the __________________. a. | the marketing
system | c. | the marketing plan | b. | the sales
system | d. | the media | | | | |
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| 16. | Customers may be classified in
three basic categories. Which of the following is not one of the basic customers
categories? a. | the undecided customer | c. | the just-looking
customer | b. | the decided customer | d. | the comparison
shopper | | | | |
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| 17. | The following closely describes
the copy in advertising. a. | It is the main message of the
advertisement | b. | Should give more information related to
headline | c. | The copy should make contact with the
audience | d. | All of these are correct | e. | None of these are correct | | |
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| 18. | The key component of both radio
and television advertising is: a. | the cost | d. | the signature | b. | the color | e. | none of these are correct | c. | the script | | | | |
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| 19. | The portion of a classic
advertisement that supplies the customer with facts and information about a product is
the: a. | headline | d. | illustration | b. | subhead | e. | none of these are
correct | c. | body copy | | | | |
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| 20. | Using one main item in an
advertisement to grab the readers attention is called: a. | dominant element | d. | design flow | b. | headline | e. | none of these are
correct | c. | subhead | | | | |
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| 21. | ABC Coop is offering a 14% bulk
discount on early delivery fertilizers for Ohio farmers. If fertilizer costs $70 per ton (2,000 #)
before the bulk discount and 15 tons were delivered to the local farmer, what would be the total
savings? a. | $105 | b. | $147 | c. | $98 | d. | $903 | e. | $210 | | | | | | | | | | |
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| 22. | ABC Farmers Coop will loan
local farmers money for production loans at 8%. If Farmer Jones borrows $7500 for 12 months, what
will be the total amount of interest added to the $7500 loan? a. | $7200 | b. | $1500 | c. | $900 | d. | $600 | e. | $300 | | | | | | | | | | |
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| 23. | ABC Coop hired one intern for
12 weeks last summer. Her base salary per hour was set at $7.50 with forty hours scheduled per week.
What were her total gross earnings for the 12-week internship? a. | $90 | b. | $300 | c. | $3600 | d. | $5,760 | e. | $19,200 | | | | | | | | | | |
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| 24. | Your local county has just
raised the county sales tax to 7.5 % from the previous rate of 7.0 %. If Farmer Smith purchased $4500
dollars of taxable goods, what would his sales tax be for the purchased items using the new
rate? a. | $3.15 | b. | $3.38 | c. | $315.00 | d. | $337.50 | e. | $652.50 | | | | | | | | | | |
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| 25. | ABC Coop makes direct deposit
options available to all employees. Joe Smith earned $515 gross income his last pay period of 40
hours. If 19% is deducted from his gross check for taxes and insurance, what will his net deposit
slip read from the bank? a. | $475 | b. | $456 | c. | $417.15 | d. | $47.50 | e. | $45.60 | | | | | | | | | | |
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