True/False
Indicate whether the sentence or statement is true or
false.
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| 1. | Market prices provide all the
information needed by firms to make decisions regarding what and how much to produce.
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| 2. | Marketing cooperatives try to
maximize members income by handling large volumes, thereby reducing per-unit marketing
costs.
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| 3. | Centralized cooperatives serve
local co-op members from a central location
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| 4. | Uniform pricing among members
is a cooperatives principle and a legal requirement.
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Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
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| 5. | The primary motivation for
farmer participation in cooperatives is: a. | To improve their
well-being | b. | To drive others out of business | c. | To improve the well being of the society | d. | None of these are correct | | |
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| 6. | Economic growth generally
implies: a. | No change in trade between economic units | b. | Increased trade between economic units | c. | Decreased trade between trade units | d. | None of these are correct | | |
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| 7. | Economies of size
mean: a. | Costs increase as firms get larger | c. | Costs decrease as firms get
larger | b. | Profits increase as firms get larger | d. | Revenues increase as firms get
larger | | | | |
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| 8. | Economics of size encourages
firms to expand: a. | Horizontally | c. | Both horizontally and
vertically | b. | Vertically | d. | None of these are correct | | | | |
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| 9. | If markets were
perfect: a. | Investor-oriented firms and cooperatives would be
preferred | b. | No particular form of business organization would be
preferred | c. | Cooperatives would be preferred | d. | Both investor-oriented firms and cooperatives would be
preferred | | |
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| 10. | Economies of
size: a. | Can enhance the competitiveness of a market | b. | Will have no effect on the competitiveness of a market | c. | Can cause imperfect markets | d. | None of these are
correct | | |
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| 11. | An oligopolist is one
of: a. | A few sellers | b. | A few buyers | c. | Many
sellers | d. | Many buyers | | | | | | | | |
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| 12. | An oligopsonist is one
of: a. | A few sellers | b. | A few buyers | c. | Many
sellers | d. | Many buyers | | | | | | | | |
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| 13. | An oligopolist may establish
prices to the disadvantage of: a. | Stockholders | c. | Buyers | b. | Sellers | d. | Both stockholders and
buyers | | | | |
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| 14. | An oligopsonist may establish
process to the disadvantage of: a. | Sellers | b. | Buyers | c. | Stockholders | | | | | | |
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| 15. | With limited economies of size,
spatial (geographical) dimensions: a. | Can decrease the competitiveness of a
market | b. | Can increase the competitiveness of a market
| c. | Will have no effect on the competitiveness of a
market | d. | None of these are correct | | |
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| 16. | As grain elevators in a region
become fewer and larger: a. | Cost of transporting grain by farmers may
increase | b. | Cost of transporting grain by farmers may
decrease | c. | Cost of transporting grain by farmers will not
change | d. | None of these are correct | | |
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| 17. | The cost of
information: a. | May result in a source of market
imperfection | b. | May increase market efficiency | c. | May result in a source of market imperfection and may increase market
efficiency | | |
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| 18. | A farmer getting more land to
expand his production would be an example of: a. | Vertical
integration | b. | Horizontal integration | c. | Both vertical and horizontal integration | d. | None of these are correct | | |
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| 19. | Farmers buying a processing
plant for their products would be an example of: a. | Horizontal
integration | c. | Both horizontal and vertical integration | b. | Vertical integration | d. | None of these are correct | | | | |
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| 20. | An imperfect market provides
incentives for farmers to: a. | Vertically
integrate | b. | Horizontally integrate | c. | Neither vertically or horizontally integrate | d. | Depends on the farmer | | |
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| 21. | A spatial monopoly is where
a: a. | Few buyers control a geographical region | b. | Few sellers control a geographical region | c. | Single buyer controls a geographical region | d. | Single buyer controls a geographical region | | |
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| 22. | A spatial monosopy is where
a: a. | Few buyers control a geographical region
| b. | Few sellers control a geographical
region | c. | Single buyer controls a geographical
region | d. | Single seller controls a geographical
region | | |
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| 23. | The potential for cooperatives
helping farmers through better coordination of inputs, production, and marketing appears
to: a. | Not exist | b. | Be small | c. | Be quite large | | | | | | |
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| 24. | Cooperatives allow farmers
to: a. | Gain cost efficiencies while reducing concerns about monopsonistic
profits | b. | Gain cost efficiencies while increasing monopsonistic
profits | c. | Achieve total control over prices | d. | None of these are correct | | |
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| 25. | In competitive long run
equilibrium, process and outputs of cooperatives and investor-oriented firms will
be: a. | The same | b. | Much different | c. | A little different | | | | | | |
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| 26. | If members of a marketing
cooperative include potential patronage refunds in their production decisions, these members will
likely: a. | Not change their production | b. | Decrease production | c. | Increase
production | | |
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| 27. | Economic growth generally
implies: a. | Increased specialization | b. | Increased trade between economic units | c. | Larger firms operating at each level of an economic units | d. | All of these are correct | | |
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| 28. | Formal economic theories of
cooperatives have evolved since the: a. | 1930s | b. | 1940s | c. | 1950s | d. | 1960s | | | | | | | | |
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| 29. | An investor-oriented
firm should operate where: a. | Marginal revenue > marginal
cost | c. | Marginal revenue = marginal cost | b. | Marginal revenue < marginal cost | d. | None of these are
correct | | | | |
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| 30. | Marginal revenue is
the: a. | Change in revenue associated with a one unit change in
output | b. | Change in revenue associated with a one unit change in
input | c. | Margin which a cooperative earns on revenues | d. | Change in total revenue | | |
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| 31. | A firm in a perfectly
competitive market faces a: a. | Downward sloping demand
curve | c. | Horizontal demand curve | b. | Vertical demand
curve | d. | Upward sloping demand curve | | | | |
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| 32. | A cooperative in a perfectly
competitive market will: a. | Advertise | b. | Not advertise | c. | Only advertise if the
situation | | |
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| 33. | For a firm in a less than
competitive market: a. | Average revenue < marginal
revenue | c. | Marginal revenue = average revenue | b. | Average revenue > marginal revenue | d. | None of these are
correct | | | | |
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| 34. | A supply cooperative operating
where average total cost = average revenue would be following which objective: a. | Maximize the net price received by patrons | b. | Maximize net income | c. | Operate at cost | d. | Minimize net price paid by patrons | | |
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| 35. | A supply cooperative operating
where marginal cost = marginal revenue would be following which objective: a. | Maximize the net price received by patrons | b. | Operate at cost | c. | Minimize net price paid by
patrons | d. | Maximize net income | | |
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| 36. | If a supply cooperative wants
to minimize the net price paid by patrons before patronage refunds, where should they
operate? a. | Where average cost = average revenue | b. | Where marginal revenue = marginal cost | c. | Where marginal costs = marginal revenue | d. | None of these are correct | | |
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| 37. | If a supply cooperative wants
to minimize the net price paid by patrons after patronage refunds have been distributed, where should
they operate? a. | Where the marginal cost = marginal revenue | b. | Where the average total cost = average revenue | c. | Where the marginal cost = average total cost | d. | Indeterminate | | |
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| 38. | Is the equilibrium stable if a
cooperative attempts to maximize net income? a. | Yes | b. | No | c. | Depends on other
factors | | |
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| 39. | Is the equilibrium stable if a
supply cooperative attempts to operate at cost? a. | Yes | b. | No | c. | Depends on other
factors | | |
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| 40. | Is the equilibrium stable if a
supply attempts to minimize net price paid by patrons: a. | Yes | b. | No | c. | Depends on other factors | | |
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| 41. | If a supply cooperative has
high production levels which keeps patrons from achieving the lowest cost, an incentive exists
to: a. | Freeze the current membership numbers | b. | Expand the current membership | c. | Restrict the current membership | | |
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| 42. | Supply cooperatives operating
in the declining cost portion of their cost function have an incentive to: a. | Restrict nonmember business | b. | Expand nonmember
business | c. | Freeze the amount of nonmember business | | |
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| 43. | Gains in vertical coordination
through cooperatives require: a. | A decrease in the scope of decision making
by members | b. | An increase in the scope of decision making by
members | c. | No change in the scope of decision making by
members | | |
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| 44. | Marginal net revenue (marginal
revenue product) is defined as: a. | The margin which a cooperative receives
from its revenues | b. | The change in revenue associated with a
one unit change in output | c. | The change in revenue associated with a
one unit change in input | | |
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| 45. | For a perfectly competitive
input market: a. | Marginal input cost < average input cost
(supply) | b. | Marginal input cost > average input cost
(supply) | c. | Marginal cost = average input cost (supply) | | |
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| 46. | For a less than perfectly
competitive input market: a. | Marginal input cost < average input
cost (supply) | b. | Marginal input cost = average input cost
(supply) | c. | Marginal input cost > average input cost
(supply) | d. | None of these are correct | | |
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| 47. | A marketing cooperative wishing
to maximize the net price received by patrons should operate where: a. | Average net revenue = average input cost (supply) | b. | Marginal net revenue = marginal input cost | c. | Marginal net revenue = average net revenue | | |
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| 48. | A marketing cooperative wishing
to maximize income like an investor-oriented firm should operate where: a. | Average net revenue = average input cost (supply) | b. | Marginal net revenue = marginal input cost | c. | Marginal net revenue - average net revenue | | |
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| 49. | A marketing cooperative wishing
to operate at cost should operate where: a. | Marginal net revenue = marginal input
cost | b. | Average net revenue = average input cost
(supply) | c. | Marginal net revenue = average net revenue | | |
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| 50. | The objective which would give
members of a marketing cooperative the lowest price for their product before considering patronage
refunds is: a. | Operate at cost | b. | Maximize net price received by patrons | c. | Maximize net income like an investor oriented firm | | |
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| 51. | The objective which would give
members of a marketing cooperative the lowest price for their product after considering patronage
refunds is: a. | Maximize net income like an investor- oriented
firm | b. | Operate at cost | c. | Maximize net price received by patrons | | |
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| 52. |
The objective which would give members of
a marketing cooperative the highest price for their product before considering patronage refunds
includes a. | Maximize net price received by patrons | b. | Operating at cost | c. | Maximizing net income like an
investor-oriented firm | d. | None of these are
correct | | |
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| 53. | Marketing cooperatives may
declare patronage refunds to: a. | Members only | b. | Non-members only | c. | Both Non-members and
members | | |
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| 54. |
In developing broader markets for
members products, cooperatives help to: a. | Decrease
competition | b. | Stabilize prices | c. | Both decrease competition and stabilize prices | | |
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| 55. | Cooperatives which contract for
production of poultry and livestock provide: a. | Breeding stock, feed, technical and
managerial assistance, processing and marketing services | b. | Processing and marketing processes only | c. | Land, labor and facilities | | |
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| 56. | Producers who contract with a
cooperative to provide poultry or livestock are paid: a. | Full market value | b. | Wholesale price | c. | A fee per unit | | | | | | |
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| 57. | Elasticity of demand, as it
relates to cooperatives is: a. | A measurement of patron responsiveness to
a change in price | b. | A measurement of price responsiveness to a
change in quantity | c. | Neither a measurement of patron or price
responsiveness to a change in price or quantity | | |
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| 58. | Patrons with a more elastic
demand are: a. | Less responsive to price changes | b. | More responsive to price changes | c. | Not responsive to price changes | | |
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| 59. | The demand curve for
large-volume patrons may be more elastic because: a. | Many agribusiness firms offer favorable
prices to large-volume patrons | b. | Many agribusiness firms do not offer
favorable prices to large-volume patrons | | |
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| 60. | Netting is a policy
of: a. | Discounting prices based on promptness of payment | b. | Establishing prices so that losses in one division are absorbed by the net
income of another division | c. | Subtracting costs from
revenue | | |
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| 61. | A distribution strategy
is: a. | A plan for paying patronage refunds to members | b. | Organizational or institutional linkages that perform marketing
functions | c. | Equity revolvement practices | | |
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| 62. | A primary characteristic of
competitive markets is (are) : a. | A large number of buyers and sellers
| b. | A small number of buyers | c. | A large number of sellers | | |
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| 63. | An efficient market depends
on: a. | Low prices | b. | Concentration of market
power | c. | Availability of information | | |
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| 64. | The presence of a cooperative
in a market may be the result of: a. | Market failure | b. | the need to assure market outlets or supplies | c. | The desire to capture profits from another level in the marketing
system | | |
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| 65. | If the price received by
suppliers of the product decreases : a. | The demand for the product must be
relatively elastic | b. | The demand for the product must be relatively inelastic | | | | |
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| 66. | The market planner should be
most concerned with: a. | The market
price | c. | The competitors price | b. | The product he is marketing | d. | The potential
customer | | | | |
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| 67. | The major channel(s) utilized
to market cooperative products are: a. | Wholesaling and
retailing | c. | Selling | b. | Manufacturing | d. | Warehousing | | | | |
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| 68. | Which of the following can be
said to be included in cooperative marketing activities? a. | Warehousing | b. | Transportation | c. | Retailing and wholesaling | d. | Communications | e. | All of these are correct | | |
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| 69. | To say that the demand for a
commodity is elastic means: a. | That the demand curve slopes downward and
to the right | b. | That a greater quantity is sold at a lower
price | c. | That a rise in price will increase total
revenue | d. | That the change in quantity sold is proportionally greater than the
change in price | | |
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| 70. | When the demand for a product
is elastic: a. | A fall in price is more than offset by an increase in quantity sold,
so that total revenue, even though less is sold | b. | A rise in price will increase total revenue, even though less is
sold | c. | Buyers are not much influenced by prices of competing
products | | |
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| 71. | The demand for vegetables is
probably more elastic than the demand for: a. | Food | b. | Carrots | c. | Spinach | d. | Automobiles | | | | | | | | |
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| 72. | A demand curve is completely
inelastic if: a. | A rise in price causes a fall in quantity
demanded | b. | A fall in price causes a rise in the sellers total revenue
| c. | The commodity in question is highly
perishable | d. | A change in price does not change quantity
demanded | | |
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| 73. | If the government imposes a tax
on a commodity, it will obtain the most revenue if the demand for the product is: a. | Perfectly inelastic | b. | Relatively
inelastic | c. | Perfectly elastic | d. | Relatively elastic | | |
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| 74. | If the demand is relatively
elastic, a change in price (up or down) causes: a. | A change in total revenue | b. | A change in total revenue in the opposite
direction | c. | An increase in total revenue | d. | A decrease in total revenue | e. | None of these are
correct | | |
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| 75. | If the demand is relatively
inelastic, a change in price (up or down) causes: a. | A change in total revenue in the same
direction | b. | A change in total revenue in the opposite
direction | c. | An increase in total revenue | d. | A decrease in total revenue | e. | No change in total
revenue | | |
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| 76. | How can a farmer spread his
risk? a. | Plant a diversified crop | b. | Use future
markets | c. | Use the loan markets | d. | All of these are correct | e. | Both plant a diversified crop and use
future markets | | |
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| 77. | Through marketing
cooperatives: a. | Farmers extend control over their production at least one step past
the farm gate | b. | Members have a voice in the distribution and sale of the
commodity | c. | Members can be more insulated from price fluctuations than if they
bargained individually | d. | All of these are
correct | | |
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| 78. | Pooling is a cooperative
marketing method involving: a. | Assembling products from many
producers | b. | Combining sales returns and operating expenses, and distributing
returns | c. | Both assembling products from many producers and combining sales
returns and operating expenses, and distributing returns | | |
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| 79. | Advantages of commodity pools
include: a. | Spreads market risks | c. | Helps finance the
cooperative | b. | Permits orderly marketing | d. | All of these are
correct | | | | |
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| 80. | Marketing
agreements: a. | Allow growers to maintain maximum flexibility in decision
making | b. | Transfer some decision making from individual growers to the
cooperative | c. | Transfer some decision making from the cooperative to the individual
growers. | | |
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| 81. | A cooperative association with
a federated structure: a. | Serves local and regional cooperative
members | b. | Serves farmers directly | c. | Serves the federal government | | |
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| 82. | The effectiveness of bargaining
associations depends on: a. | Improved operating efficiency of member
farms | b. | Ability to control large volumes of product | c. | Additional processing | d. | All of these are
correct | | |
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| 83. | A marketing agreement
is: a. | A written contract between the cooperative and a member | b. | A contract with an advertising agency | c. | An oral agreement between members and outside buyers | | |
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| 84. | Per-unit capital retains
are: a. | An out-of-pocket, one-time expense | b. | A deduction based on volume of product marketed through the
cooperative | c. | the amount of product members can market on their
own | | |
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| 85. | Orderly marketing
requires: a. | A degree of control over the product | b. | Advance information on product volumes available | c. | Authority to make firm sales commitments | d. | All of these are correct | | |
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| 86. | Bargaining cooperatives
generally: a. | Take the title and physical possession of member
products | b. | Perform processing functions | c. | Do not take title or physical possession of member products | | |
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| 87. | Mixed
cooperatives are characterized by: a. | Handling many different types of
products | b. | Providing both farm supply and marketing
services | c. | Serving both member -farmers and member-cooperatives
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| 88. | Universified cooperatives may
be characterized by: a. | Cost sharing among
products | b. | More uniformity of patrons | c. | More practical uniform pricing practices | d. | All of these are correct | | |
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| 89. | Forward integration
is: a. | The extent to which cooperatives expand into new trade
territories | b. | the extent to which cooperatives move products closer to the
consumer | c. | The extent to which cooperatives engage in agricultural
production | | |
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| 90. | Differential pricing
means: a. | Pricing different products differently | b. | Setting different prices in different trade areas | c. | Use of discounts and premiums | | |
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| 91. | The marketing technique used to
create a unique image for a product called: a. | Product
differentiation | c. | Market segmentation | b. | Market
differentiation | d. | Product segmentation | | | | |
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| 92. | Price maintenance is a policy
designed to: a. | Generate relatively large margins | b. | Maintain below-market prices | c. | Generate relatively small margins | | |
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| 93. | For price differentials to be
successful, cooperatives must: a. | Price uniformly to all
patrons | b. | Separate patrons into categories according to volume, location, method
of payment, or other criteria | c. | Offer no discounts or
premiums | | |
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| 94. | The objectives of structural
arrangements such as joint ventures,marketing agencies in-common, and holding companies
include: a. | To increase market power | b. | To gain market entry | c. | To gain efficiencies in
operations | d. | All of these are correct | | |
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| 95. | A marketing agency-in-common
is: a. | A brokerage firm hired jointly by two or more cooperatives | b. | A jointly-owned cooperative warehousing operation | c. | Like a federated cooperative that serves as a marketing agent of its
members | | |
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| 96. | A key element of pooling
is: a. | Sales are handled on an individual account basis | b. | Risk-sharing | c. | Cash-at-delivery | | |
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| 97. | A cooperative which integrates
vertically: a. | Adds branch facilities to perform the same types of services
| b. | Performs more functions or services to the same product as it moves
from farmer to consumer | | |
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| 98. | Benefits of marketing
cooperatives include which of the following: a. | Expanded markets | b. | Loss of market power | c. | Increased farm
income | d. | Both expanded markets and increased farm
income | e. | All of these are correct | | |
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