c. | Land, labor and facilities | | |
| 56. | Producers who contract with acooperative to provide poultry or livestock are paid: a. | Full market value | b. | Wholesale price | c. | A fee per unit | | | | | | |
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| 57. | Elasticity of demand, as itrelates to cooperatives is: a. | A measurement of patron responsiveness toa change in price | b. | A measurement of price responsiveness to achange in quantity | c. | Neither a measurement of patron or priceresponsiveness to a change in price or quantity | | |
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| 58. | Patrons with a more elasticdemand are: a. | Less responsive to price changes | b. | More responsive to price changes | c. | Not responsive to price changes | | |
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| 59. | The demand curve forlarge-volume patrons may be more elastic because: a. | Many agribusiness firms offer favorableprices to large-volume patrons | b. | Many agribusiness firms do not offerfavorable prices to large-volume patrons | | |
| 60. | Netting is a policyof: a. | Discounting prices based on promptness of payment | b. | Establishing prices so that losses in one division are absorbed by the netincome of another division | c. | Subtracting costs fromrevenue | | |
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| 61. | A distribution strategyis: a. | A plan for paying patronage refunds to members | b. | Organizational or institutional linkages that perform marketingfunctions | c. | Equity revolvement practices | | |
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| 62. | A primary characteristic ofcompetitive markets is (are) : a. | A large number of buyers and sellers | b. | A small number of buyers | c. | A large number of sellers | |
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| 63. | An efficient market dependson: a. | Low prices | b. | Concentration of marketpower | c. | Availability of information | | |
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| 64. | The presence of a cooperativein a market may be the result of: a. | Market failure | b. | the need to assure market outlets or supplies | c. | The desire to capture profits from another level in the marketingsystem | | |
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| 65. | If the price received bysuppliers of the product decreases : a. | The demand for the product must berelatively elastic | b. | The demand for the product must be relatively inelastic | | | | | |
| 66. | The market planner should bemost concerned with: a. | The marketprice | c. | The competitors price | b. | The product he is marketing | d. | The potentialcustomer | | | | |
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| 67. | The major channel(s) utilizedto market cooperative products are: a. | Wholesaling andretailing | c. | Selling | b. | Manufacturing | d. | Warehousing | | | | | |
| 68. | Which of the following can besaid to be included in cooperative marketing activities? a. | Warehousing | b. | Transportation | c. | Retailing and wholesaling | d. | Communications | e. | All of these are correct | |
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| 69. | To say that the demand for acommodity is elastic means: a. | That the demand curve slopes downward andto the right | b. | That a greater quantity is sold at a lowerprice | c. | That a rise in price will increase totalrevenue | d. | That the change in quantity sold is proportionally greater than thechange in price | | |
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| 70. | When the demand for a productis elastic: a. | A fall in price is more than offset by an increase in quantity sold,so that total revenue, even though less is sold | b. | A rise in price will increase total revenue, even though less issold | c. | Buyers are not much influenced by prices of competingproducts | | |
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| 71. | The demand for vegetables isprobably more elastic than the demand for: a. | Food | b. | Carrots | c. | Spinach | d. | Automobiles | | | | | | | | | |
| 72. | A demand curve is completelyinelastic if: a. | A rise in price causes a fall in quantitydemanded | b. | A fall in price causes a rise in the sellers total revenue | c. | The commodity in question is highlyperishable | d. | A change in price does not change quantitydemanded | | |
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| 73. | If the government imposes a taxon a commodity, it will obtain the most revenue if the demand for the product is: a. | Perfectly inelastic | b. | Relativelyinelastic | c. | Perfectly elastic | d. | Relatively elastic | |
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| 74. | If the demand is relativelyelastic, a change in price (up or down) causes: a. | A change in total revenue | b. | A change in total revenue in the oppositedirection | c. | An increase in total revenue | d. | A decrease in total revenue | e. | None of these arecorrect | | |
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| 75. | If the demand is relativelyinelastic, a change in price (up or down) causes: a. | A change in total revenue in the samedirection | b. | A change in total revenue in the oppositedirection | c. | An increase in total revenue | d. | A decrease in total revenue | |
e. | No change in totalrevenue |
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| 76. | How can a farmer spread hisrisk? a. | Plant a diversified crop | b. | Use futuremarkets | c. | Use the loan markets | d. | All of these are correct | e. | Both plant a diversified crop and usefuture markets | | |
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| 77. | Through marketingcooperatives: a. | Farmers extend control over their production at least one step pastthe farm gate | b. | Members have a voice in the distribution and sale of thecommodity | c. | Members can be more insulated from price fluctuations than if theybargained individually | d. | All of these arecorrect | | |
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| 78. | Pooling is a cooperativemarketing method involving: a. | Assembling products from manyproducers | b. | Combining sales returns and operating expenses, and distributingreturns | c. | Both assembling products from many producers and combining salesreturns and operating expenses, and distributing returns | | |
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| 79. | Advantages of commodity poolsinclude: a. | Spreads market risks | c. | Helps finance thecooperative | b. | Permits orderly marketing | d. | All of these arecorrect | | | | |
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| 80. | Marketingagreements: a. | Allow growers to maintain maximum flexibility in decisionmaking | b. | Transfer some decision making from individual growers to thecooperative | c. | Transfer some decision making from the cooperative to the individualgrowers. | | |
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| 81. | A cooperative association witha federated structure: a. | Serves local and regional cooperativemembers | b. | Serves farmers directly | c. | Serves the federal government | | |
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| 82. | The effectiveness of bargainingassociations depends on: a. | Improved operating efficiency of memberfarms | b. | Ability to control large volumes of product | c. | Additional processing | d. | All of these arecorrect | | |
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| 83. | A marketing agreementis: a. | A written contract between the cooperative and a member | b. | A contract with an advertising agency | c. | An oral agreement between members and outside buyers | | |
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| 84. | Per-unit capital retainsare: a. | An out-of-pocket, one-time expense | b. | A deduction based on volume of product marketed through thecooperative | c. | the amount of product members can market on theirown | | |
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| 85. | Orderly marketingrequires: a. | A degree of control over the product | b. | Advance information on product volumes available | c. | Authority to make firm sales commitments | d. | All of these are correct | |
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| 86. | Bargaining cooperativesgenerally: a. | Take the title and physical possession of memberproducts | b. | Perform processing functions | c. | Do not take title or physical possession of member products | | |
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| 87. | Mixedcooperatives are characterized by: a. | Handling many different types ofproducts | b. | Providing both farm supply and marketingservices | c. | Serving both member -farmers and member-cooperatives | | | |
| 88. | Universified cooperatives maybe characterized by: a. | Cost sharing amongproducts | b. | More uniformity of patrons | c. | More practical uniform pricing practices | d. | All of these are correct | |
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| 89. | Forward integrationis: a. | The extent to which cooperatives expand into new tradeterritories | b. | the extent to which cooperatives move products closer to theconsumer | c. | The extent to which cooperatives engage in agriculturalproduction | | |
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| 90. | Differential pricingmeans: a. | Pricing different products differently | b. | Setting different prices in different trade areas | c. | Use of discounts and premiums | | |
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| 91. | The marketing technique used tocreate a unique image for a product called: a. | Productdifferentiation | c. | Market segmentation | b. | Marketdifferentiation | d. | Product segmentation | | | |
| 92. | Price maintenance is a policydesigned to: a. | Generate relatively large margins | b. | Maintain below-market prices | c. | Generate relatively small margins | | |
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| 93. | For price differentials to besuccessful, cooperatives must: a. | Price uniformly to allpatrons | b. | Separate patrons into categories according to volume, location, methodof payment, or other criteria | c. | Offer no discounts orpremiums | | |
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| 94. | The objectives of structuralarrangements such as joint ventures,marketing agencies in-common, and holding companiesinclude: a. | To increase market power | b. | To gain market entry | c. | To gain efficiencies inoperations | d. | All of these are correct | | |
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| 95. | A marketing agency-in-commonis: a. | A brokerage firm hired jointly by two or more cooperatives | b. | A jointly-owned cooperative warehousing operation | c. | Like a federated cooperative that serves as a marketing agent of itsmembers | | |
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| 96. | A key element of poolingis: a. | Sales are handled on an individual account basis | b. | Risk-sharing | c. | Cash-at-delivery | | |
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| 97. | A cooperative which integratesvertically: a. | Adds branch facilities to perform the same types of services | b. | Performs more functions or services to the same product as it movesfrom farmer to consumer | | |
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| 98. | Benefits of marketingcooperatives include which of the following: a. | Expanded markets | b. | Loss of market power | |
c. | Increased farmincome |
d. | Both expanded markets and increased farmincome |
e. | All of these are correct |
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