True/False Indicate whether the
statement is true or false.
|
|
1
|
A disadvantage of web pages for
advertising is that they are limited in the amount of people they can reach.
|
|
2
|
A good copy should be
interesting to read, be attention-getting, use specific, simple words and phrases and be
believable.
|
Multiple Choice Identify the
choice that best completes the statement or answers the question.
|
|
3
|
Which of the following is NOT
considered a type of promotion?
a | advertising | c | personal selling | e | publicity | b | sale promotion | d | media |
|
Completion Complete each
statement.
|
|
4
|
____________________ is any
form of communication a business or organization uses to inform, persuade or remind people about its
products and improve its public image.
|
|
5
|
The way a business or
organization is defined in the public eye is known as ____________.
|
|
6
|
The different ways to get to
people through advertising is known as ____________.
|
|
7
|
A _______________ is a name,
design or symbol that identifies the products of a company or group of
companies.
|
|
8
|
On a printed ad, the printed
slogan or saying that gets the readers attention, arouses interest and leads them to recall the
advertisement is known as the ________________.
|
|
9
|
The part of an advertisement
that contains the selling message is known the _________.
|
|
10
|
The photograph or drawing of
the product on a printed advertisement is known as the ___________________.
|