Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
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| 1. | One primary reason radio
is a powerful marketing tool is because a. | There are two frequency bands- AM and
FM | b. | Nearly everyone has a radio | c. | Nearly everyone has adequate hearing for radio | d. | Radio commercials are cheaper to produce than television | | |
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| 2. | The nameplate is where the name
of a newsletter is located. Another name for this is a. | Header | b. | Design Line | c. | Flag | d. | Barplate | | | | | | | | |
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| 3. | When preparing video for
broadcast, it is important that one knows a. | How to make people look
natural | c. | How to frame the picture or video | b. | The target audience | d. | What the producer wants | | | | |
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| 4. | The proper way to hold a
microphone is to hold in a. | On your chin and speak over the top of
it | b. | Six to 10 inches in front of you and speak directly into
it | c. | At a distance you feel comfortable with | d. | Six to 10 inches from your mouth and at a 45 degree angle from your direct line of
speech | | |
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| 5. | What are the two most important
things to consider related to color when printing a newsletter? a. | The paper and the ink | b. | The photos and the
printer | c. | Printing requirements and the audience | d. | Your preference and the audience’s preference | | |
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| 6. | A poster designed before
shooting video that outlines and describes each scene is called a. | Posting | b. | Segmenting | c. | Storyline | d. | Storyboard | | | | | | | | |
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| 7. | To give an audio tape a clean
silent leader and close, don’t speak for ______ seconds at the beginning and end of the
tape.
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| 8. | A story that is written with
the intent of providing more depth than a typical news story which provides specific details and
information about an event is called a. | Top Story | b. | New
Article | c. | Feature | d. | Lead Story | | | | | | | | |
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| 9. | Research has shown that 60% of
audience perception of an actor comes from a. | A person’s
accent | c. | Interaction with other actors | b. | Nonverbal body language | d. | Sex appeal of actor | | | | |
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| 10. | In television news, shots used
to cover portions of an interview or carry voice over segments within a piece is
called a. | Double take | b. | Footage | c. | Dub-master | d. | B-roll | | | | | | | | |
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| 11. | In an effort to avoid some of
the more common grammatical mistakes when writing news stories, one should follow the KISS formula.
The KISS formula stands for a. | Keep it simple,
stupid | c. | Keep it sweet and simple | b. | Knowing information stops
stories | d. | Knowledge, ideas, and street smart | | | | |
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| 12. | A visual that would best
visually explain a complex process would be a(n) a. | Pie chart | c. | Organizational
chart | b. | Bar graph | d. | Flow chart | | | | |
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| 13. | Which is not a major
advantage of television news? a. | Television has a high credibility with its
viewers | b. | Television provides a visual impact | c. | Television has more entertainment value | d. | Television allows viewers to have an emotional connection | | |
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| 14. | As a reporter, one of the best
ways to ensure to ensure a variety of stories is to a. | Establish and maintain a list of contacts | b. | Read several newspapers and watch television news programs | c. | Listen to the police scanner | d. | Visit often with your fellow reporters | | |
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| 15. | Researchers estimate that of
all the information we obtain as individuals, 83% comes from a. | Sight | b. | Hearing | c. | Taste and smell | d. | Touch | | | | | | | | |
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| 16. | A process of developing
products or services the consumer desires, and providing these products or services in a place and at
a price the consumer is willing to accept is called a. | Management | b. | Marketing | c. | Advertising | d. | Promotion | | | | | | | | |
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| 17. | Ideas and facts are never
protected by copyright. a. | True | c. | Only ideas are
protected | b. | False | d. | Only facts are protected | | | | |
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| 18. | There are four basic strategies
which an organization can use in dealing with a crisis. Which is not a crisis
strategy a. | Do nothing | b. | Block and delay | c. | Contact the appropriate government agency | d. | Respond and defend | | |
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| 19. | There are many problems in
communicating risk that interfere with how people perceive hazards and respond to risk. Which of the
following is not an issue in communicating risk: a. | Complexity | c. | The role of science | b. | The language
barrier | d. | Biography | | | | |
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| 20. | Basically, libel
means a. | Responsible for your actions | c. | Injury to reputation
| b. | Caught lying | d. | Ability to report
accurately | | | | |
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| 21. | To most people, when an
interviewee says “no comment,” it infers a. | An unwillingness to answer the question | b. | A lack of knowledge | c. | Guilt | d. | That you have poor individual for an interview | | |
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| 22. | A process of transmitting
information to the public about risk assessment finding and risk management decisions is
called a. | Risk Communication | c. | Management
Communication | b. | Ethical Communication | d. | Moral
Communication | | | | |
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| 23. | As a public relations
representative, when a reporter interrupts you or tries to rush you, you should a. | As to finish your statement and begin what you were saying
again. | b. | Politely stop and answer the next question. | c. | Finish your answer to that question before answering the next
question. | d. | Be sure to get your point across to the
audience. | | |
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| 24. | Pictures and captions also give
rise to claims of libel. a. | True | b. | False | c. | Only pictures are subject to claims of
libel | d. | Only captions are subject to claims of libel | | |
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| 25. | The two golden rules of media
relations are a. | Always use your resources and always proof your
materials. | b. | Always return phone calls promptly and always tell the
truth. | c. | Always tell people what they want to hear and always smile in
public. | d. | Always tell the truth and always look for a way to promote your
organization. | | |
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