Name: 
 

2004 Iowa State Agricultural Communications Test



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

Through which form of media did farmers learn about the Great Depression as it devastated the national economy?
a.
telephone
c.
magazine
e.
television
b.
newspaper
d.
radio
 

 2. 

Balances is very important in designing a broadcast story. What two concepts are taken into consideration when designing a broadcast story?
a.
imagination and asymmetrical
c.
symmetrical and imagination
b.
asymmetrical and symmetrical
d.
symmetrical and numerical
 

 3. 

Which statement best defines the golden mean?
a.
divides a page into thirds
c.
write just in the top third of your paper
b.
folds the page in half
d.
put your visual at the top of the page
 

 4. 

Writing a news broadcast story can be difficult. Of the following, which is the easiest way to make the story less difficult?
a.
limit the use of numbers
c.
keep stories within 90-second periods
b.
do not repeat important information
d.
use long sentences
 

 5. 

When presenting a broadcast story you should.......
a.
use big words to sound intelligent
b.
talk in one voice the entire time
c.
use a conversational tone
d.
talk very loudly and clear so everyone can hear you
 

 6. 

Avoid using a quote that
a.
isn’t clearly stated
b.
doesn’t relate directly to the focus and supporting points in your story
c.
is accusatory in nature
d.
all of the above are correct
 

 7. 

Which of the following is not a step in the moral reasoning process?
a.
Define the ethical dilemma
c.
Ask another journalist’s opinion
b.
Examine all alternatives
d.
justify your decision
 

 8. 

When presenting a broadcast story, you should
a.
be very formal
c.
be very casual
b.
be personable, but not too casual
d.
act like some high profile news anchor
 

 9. 

Most readers
a.
only read the headlines
b.
only read the advertisements
c.
read the newspaper front to back
d.
skim the newspaper for information that interests them
 

 10. 

The “lead”
a.
1-2 sentences long
c.
3-4 sentences long
b.
2-3 sentences long
d.
4-5 sentences long
 

 11. 

When compiling a news story, two very important rules to remember are:
a.
Always tell the truth and look for ways to promote your organization
b.
Check information (names, dates, times, places) and verify it.
c.
Always work as fast and as efficient as you can.
d.
Always hunt for more information and make the story interesting.
 

 12. 

When considering ethical dilemmas in photography, which of the following is the most appropriate question to ask your self?
a.
Does the photo use the “rule of thirds” standards?
b.
Is color or black and white more appropriate for this story?
c.
Is the person who is in the photo attractive?
d.
What is the news value of this photo?
 

 13. 

If an Agribusiness comes to you with information regarding their agronomic product and cites proof of higher yield from their company test plot, which of the following would be the most appropriate response as an agricultural journalist?
a.
Write a story promoting the “New Green Revolution” that is coming through product “X”
b.
Tell the company they have to pay for advertising, and that you won’t write a story for them.
c.
Ask the company to set up test plot with a third, unbiased party, and you will write an article when the results are in.
d.
Tell the company you will write the article for a fee.
 

 14. 

When gathering a news story, what are the most important facts to attain before writing?
a.
who,what,where
c.
why,when,what,how,who
b.
how,when,who,where
d.
how, who,where,when,why,what
 

 15. 

When communicating to the public about certain risks, such as soybean aphids, the agricultural communicator should:
a.
Talk to scientists from the agricultural community and ask them to assess the risk.
b.
Talk to farmers,scientists,and agronomists from the agricultural community and ask them to assess the situation.
c.
Talk to farmers only, scientists don’t know anything about risk because they haven’t experienced it yet.
d.
Write about the most dire situation that could happen,according to one extension agronomist.
 

 16. 

When using a pie chart as a visual aid, which suggestion is most important?
a.
Type labels horizontally outside the segments.
b.
Make sure the total of all segments equal 100 percent
c.
Arrange greatest portion to begin at the six o’clock position.
d.
More than one answer is possible.
 

 17. 

Which of the following is not essential when designing visual aids?
a.
Use charts to emphasize elements and data.
b.
Include a clearly defined legend.
c.
Use descriptions in place of titles.
d.
Present short axis labels.
 

 18. 

Principals of design include:
a.
Balance and Unity
c.
Proportion and Repetition
b.
Contrast and White Space
d.
All of these are correct
 

 19. 

According to the Associated Press,photo captions should follow a formula. Which of the following captions most accurately follows their two sentences formula?
a.
Green Acre FFA hopes to plant a garden next week. Here they are shown selling pots as a fundraiser last Friday, May 11th at City Park.
b.
Riverbend FFA collected tires as an activity for Earth Day. Over 2,000 old tires were collected for recycling at the annual event.
c.
Sugar Valley FFA members held a petting zoo for Central Elementary students on Tuesday, April 24th. FFA members do monthly activities with the students as part of their PALS program.
d.
This photo was taken on Tuesday, January 25th. Big Barn FFA proudly hosted their 8th Annual Harvest Ball as a community development activity for their chapter.
 

 20. 

Which of the following should not be considered when editing photos?
a.
lines
b.
rule of center
c.
framing
d.
simplicity
 

 21. 

What would not be included in a boilerplate of a National FFA press release?
a.
FFA is a national youth organization
b.
The National FFA Leadership Conference will be held October 28-30,2004.
c.
Over 7,312 FFA chapters in all 50 states and Puerto Rico.
d.
For more information visit www.ffa.org
 

 22. 

Quotes are often used in new stories. Which of the following quotes would be considered most acceptable?
a.
“I learned about their internship opportunities on the National FFA website.” Billy Jones said when asked how he discovered his current position with Agri-Commerce.
b.
When asked how he discovered his current position with Agri-Commerce, Billy Jones said, “I learned about their internship opportunities on the National FFA website.”
c.
Billy Jones said he sees the Country Clutter organization as”weak and unorganized” and “challenged with problems they could have avoided with adequate management.”
d.
Billy Jones states, “I can still remember the day Fred ran for a state FFA office his senior year.” Sarah Smith replied,”Me, too!”
 

 23. 

Often news writing involves an interview. What techniques should be used while interviewing and individual?
a.
Use the “silent treatment.”
c.
Use a conversational tone.
b.
Control the interview.
d.
All of these are correct.
 

 24. 

An organized process of writing a new story includes the FORK method. Which of the following does the “F” stand for?
a.
flatter
b.
focus
c.
follow-up
d.
friendly
 



 
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