True/False
Indicate whether the sentence or statement is true or
false.
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1.
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When presenting complicated information, breaking it down into smaller portions
can help the audience understand the story.
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2.
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When dealing with a reporter it is okay to not be completely honest if it
benefits you.
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3.
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The two golden rules of media relations are; always return phone calls promptly
and always tell the truth.
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4.
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Most newsletters are formatted into one or two columns for easy reading.
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5.
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Sticking with four types of font throughout your newsletter will provide the
reader with interest while reading.
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6.
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Effective poster presentations leave 18 percent of the total area open for white
space.
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7.
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A typical broadcast news story is 45 seconds long.
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8.
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The most powerful element of a broadcast news story is the picture.
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9.
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After the script is created for taping, a shot sheet and time-line ensure
accuracy.
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10.
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The World Wide Web uses link-text to allow the audience to explore through
multi-media resources.
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11.
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Within Web addresses, “com” stands for company operating
material.
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12.
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Using an unclear quote is okay, if other quotes are unavailable.
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13.
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Short sentences and active voice will keep the audience interested.
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14.
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At the bottom of a press release an endplate provides background information
about the company or organization for which it is being provided.
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15.
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When preparing a news release, adding a local angle to a story increases your
chances of having it used by the media.
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Multiple Choice
Identify the letter of the choice that best
completes the statement or answers the question.
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16.
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Sound bites for a news story are typically _______ seconds long.
a. | 5-10 | b. | 10-20 | c. | 20-30 | d. | 25-35 |
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17.
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Film sensitivity to light is called ISO which stands for....
a. | Interential Special Optics | b. | Intercollegiate Standard
Organization | c. | Inferred Special Optics | d. | International Organizations for
Standardization |
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18.
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A ___story deals with people, focusing on specific but unusual achievement or
events.
a. | filler | b. | column | c. | feature | d. | news |
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19.
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When using numbers in a story spell out numbers ___ to ___.
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20.
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The ____ sentence in a photo caption provides background on news and shows
significance of the photo.
a. | fourth | b. | only | c. | starter | d. | second |
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21.
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When creating a pie chart the largest portion should begin at ___o’clock
position.
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22.
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News story sentences should be no longer than ___ to ___ words per sentences.
a. | 30-45 | b. | 15-20 | c. | 20-30 | d. | 19-27 |
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23.
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The nameplate is where the name of the newsletter is; this section is sometimes
the...
a. | header | b. | top | c. | flag | d. | update |
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24.
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There are four phases in the video creation process, pre-production, production,
post-production and __________.
a. | distribute | b. | air | c. | inform | d. | listen |
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25.
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The C of the ABC’s of journalism stands for ...
a. | Clarity | b. | Complete | c. | Curiosity | d. | Concise |
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