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2004 State Agricultural Communications Test


MultipleChoice
Identify the letter of the choice that best completes the statement or answers thequestion.
 

 1. 
The title of a new story iscalled the ___________.
a.
Title
b.
Headline
c.
Introduction
d.
Feature
 

 2. 
What major crop disease wasrecently discovered in the U.S. for the first time?
a.
Asian Soybean Rust
c.
Phytophthora Root Rot
b.
White Mold
d.
Soybean Cyst Nematode
 

 3. 
Why are the quotations andinformation from scientists and other experts used in news stories?
a.
To give stories more credibility.
b.
So readers will know where the information came from.
c.
This is standard practice in journalism.
d.
All of these are correct.
 

 4. 
Who is Ohio’s Director ofAgriculture?
a.
Mike DeWine
b.
FredDailey
c.
Jim Tressel
d.
Ann Veneman
 

 5. 
Which of the following is themost important source of general agricultural information for most farmers today?
a.
Television
c.
The Internet or World Wide Web
b.
Farm magazines
d.
Farm shows and fairs
 

 6. 
What is Ohio’s largestfarm membership organization?
a.
Ohio FarmersUnion
c.
Grange
b.
Ohio Farm BureauFederation
d.
Innovative Farmers of Ohio
 

 7. 
Agricultural communications canlose credibility with their readers by:
a.
Misspelling people’snames
b.
Providing incorrect or outdated information
c.
Failing to report on issues that are interesting and relevant to theiraudiences
d.
All of these are correct
 

 8. 

Journalism articles are usuallywritten in what style?
a.
Invertedpyramid
c.
Reverse pyramid
b.
Doublepyramid
d.
Concise pyramid
 

 9. 

What government agenciesregulate Ohio’s largest farms?
a.
Ohio Environmental ProtectionAgency
b.
Ohio Department of Agriculture
c.
Ohio Livestock Coalition
d.
Both Ohio Environmental Protection Agencyand Ohio Department of Agriculture
 

 10. 

Which Ohio farm magazine hasbeen published the longest?
a.
OhioFarmer
c.
Buckeye Farm News
b.
Ohio’s CountryJournal
d.
Country Living
 

 11. 

A person with a college degreein agricultural communications might be likely to do which of the following?
a.
Work for a public relations firm
b.
Work in corporate communications for an agribusiness or commoditygroup
c.
Work in all communications department for agovernment
d.
All of these are true
 

 12. 

Which of the following skillsand abilities are important for farm broadcasters?
a.
Ability to speak understandably and with ease
b.
Skill in operating radio and TV equipment
c.
Knowledge of agriculture
d.
All of these aretrue
 

 13. 

Farm magazines today generatemost of their income from:
a.
Readersubscriptions
b.
Advertising
c.
Fees paid by public relationscompanies
d.
Both advertising and fees paid by public relationscompanies
 

 14. 

The first paragraph of a newsstory is called the _________.
a.
Lead
b.
Introduction
c.
Kicker
d.
Eye-opener
 

 15. 

Most newspapers today use whatstyle manual?
a.
AP-Associated Press
b.
Chicago Manual of Style
c.
APA- American PsychologicalAssociation
d.
MLA- Modern Language Association
 

 16. 

Which of the following isprobably the single most important characteristic for a professional agriculturalcommunicator?
a.
Being a people person
c.
Writing
b.
Public speaking skills
d.
Having expertise in areas of agriculture
 

 17. 

Which of the following is NOTan Ohio agricultural commodity organization?
a.
Ohio Cattlemen’sAssociation
c.
United Producers
b.
Ohio SoybeanCouncil
d.
Ohio Pork Producers Council
 

 18. 

Why should agriculturalcommunicators try to avoid passive voice in their writing?
a.
Passive voice is usually less concise than active voice
b.
Passive voice often does not provide as much information as activevoice
c.
Both passive voice is usually less concise than active voice andpassive voice often does not provide as much information as active voice
d.
You should use passive voice as much as possible
 

 19. 

Why is it important to removeunneeded words in journalistic writing?
a.
Because space is oftenlimited
b.
Concise writing is easier for readers tounderstand
c.
Removing unneeded words is probably the best-known rule of goodwriting
d.
All of these are correct
 

 20. 

In general, which of thefollowing statements is true in comparing today’s farms and farmers with those from 25 yearsago?
a.
Today, farms are larger, and there are fewer farmers
b.
Today, farms are larger, and there are more farmers
c.
Today, farms are smaller, and there are fewer farmers
d.
Today, farms are smaller, and there are more farmers
 

 21. 

Which of the following is NOT acharacteristic of the inverted pyramid style of news writing?
a.
Attracting the reader’s attention early in the story
b.
Placing the most important facts in the first paragraph of thestory
c.
Saving at least one important fact for last to create a strongending
d.
Using quotes from interviewed sources early in thestory
 

 22. 

The best source for historicalagriculture data is the  __________.
a.
Ohio Agricultural StatisticsService
c.
Ohio State University
b.
Ohio HistoricalSociety
d.
Ohio Farm Bureau Federation
 

 23. 

When interviewing a source fora story, which of the following should you NOT do?
a.
Ask if it’s OK to use a tape recorder
b.
Ask the correct spelling of his or her name
c.
Ask if you can call later if you have other questions
d.
All of these are acceptable
 

 24. 

Which film speed would be bestto use for shooting photos in bright sunlight?
a.
ISO 800
b.
ISO 400
c.
ISO 200
d.
ISO 100
 

 25. 

Which of the following is NOTan Ohio Farm Publication?
a.
Ohio’s CountryJournal
c.
Successful Farming
b.
Buckeye FarmNews
d.
Farm and Dairy
 



 
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