Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
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| 1. | The right of authors to control
the reproduction and use of their creative expressions that have been fixed in tangible form is known
as... a. | Copyright | c. | Royalties | b. | Production
Rights | d. | Editorial Rights | | | | |
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| 2. | FOIA was originally passed by
congress in 1966 and amended periodically since. What does FOIA stand for? a. | Freedom of Inquiry Act | c. | Freedom of Information Act | b. | First Opportunity to Information Act | d. | Frequent Opportunity for Ideas
Act | | | | |
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| 3. | If the width of the screen used
for visuals during a presentation if five feet wide, the distance to the last row of the audience
should be a. | 20 feet | b. | 30 feet | c. | 40 feet | d. | 50 feet | | | | | | | | |
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| 4. | The distortion of an image that
occurs when projecting overheads up to a screen is called a. | Unbalanced | c. | Keystone | b. | Bad Angled | d. | Distortion | | | | |
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| 5. | The Associated Press is
a a. | Not-for-profit news corporation | c. | For profit news
cooperative | b. | Not-for-profit news cooperative | d. | For profit news
corporation | | | | |
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| 6. | When scheduling an appointment
to interview someone for a later radio broadcast, it would be safe to tell the person that the
interview should last no longer than a. | 5 minutes | b. | 10 minutes | c. | 15 minutes | d. | 30 minutes | | | | | | | | |
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| 7. | In developing a public
information campaign, which of the following is NOT a media tool that could be used? a. | Individual telephone calls | c. | Direct mailings | b. | Press conference | d. | Interview with various media | | | | |
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| 8. | During planning, the most
important aspect of communications is to a. | Be properly
dressed | c. | Know your audience | b. | Know everything about the
topic | d. | Be willing to spend a lot of time | | | | |
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| 9. | The nameplate is where the name
of a newsletter is located. Another name for the nameplate is a. | Flag | b. | Header | c. | Design Line | d. | Barplate | | | | | | | | |
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| 10. | The proper way to hold a
microphone is to hold it a. | On your chin and speak over the top of
it | b. | Six to 10 inches from your mouth and at a 45 degree angle from your
direct line of speech | c. | At a distance you feel comfortable
with | d. | Six to 10 inches in front of you and speak directly into
it | | |
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| 11. | A story that is written with
the intent of providing more depth than a typical news story that provides specific details and
information about an event is called a. | Feature | b. | Top story | c. | New
article | d. | Lead story | | | | | | | | |
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| 12. | Research has shown that 66% of
audience perception of an actor comes from a. | Nonverbal body
language | c. | Interaction with other actors | b. | A person’s accent | d. | Sex appeal of actor | | | | |
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| 13. | Researchers estimate that of
all the information we obtain as individuals, 83% comes from a. | Hearing | b. | Sight | c. | Taste and smell | d. | Touch | | | | | | | | |
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| 14. | Ideas and facts are never
protected by copyright. a. | False | c. | Only ideas are
protected | b. | True | d. | Only facts are protected | | | | |
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| 15. | Basically, libel
means a. | Responsible for your actions | c. | Caught lying | b. | Injury to reputation | d. | Ability to report accurately | | | | |
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| 16. | To most people, when an
interviewee says “no comment,” it infers a. | An unwillingness to answer the question | b. | A lack of knowledge | c. | Guilt | d. | That you have a poor individual for an interview | | |
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| 17. | The two golden rules of media
relations are a. | Always use your resources and always proof your
materials | b. | Always tell people what they want to hear and always smile in
public | c. | Always return phone calls promptly and always tell the
truth | d. | Always tell the truth and always look for a way to promote your
organization | | |
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| 18. | Through which form of media did
farmers learn about the Great Depression as it devastated the national economy? a. | telephone | b. | radio | c. | newspaper | d. | magazine | e. | television | | | | | | | | | | |
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| 19. | Which statement best defines
the golden mean? a. | folds the paper in
half | c. | write just in the top third of your paper | b. | divides a page into thirds | d. | put your visual at the top of the page | | | | |
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| 20. | When presenting a broadcast
story you should... a. | use a conversational
tone | b. | use big words to sound intelligent | c. | talk in one voice the entire time | d. | talk very loudly and clear so everyone can hear you | | |
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| 21. | When presenting a broadcast
story, you should a. | be very formal | c. | act like some high profile news
anchor | b. | be very casual | d. | be personable, but not too
casual | | | | |
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| 22. | Most readers a. | only read the headlines | b. | skim the newspaper for information that
interests them | c. | only read the advertisements | d. | read the newspaper front to back | | |
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| 23. | When gathering a news story,
what are the most important facts to attain before writing? a. | who, what where | c. | why, when, what, who, how | b. | how, when, who, where | d. | how, who, where, when, why, what | | | | |
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| 24. | Principals of design
include: a. | Balance and Unity | c. | Proportion and
Repetition | b. | Contrast and White Space | d. | All of the above are
correct | | | | |
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| 25. | An organized process of writing
a new story includes the FORK method. Which of the following does the “K” stand
for? a. | Know-how | c. | Know your audience | b. | Knowledge | d. | Kiss-Off | | | | |
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