2005 State Agricultural Communications Test

Name:

True/False Indicate whether the sentence or statement is true orfalse.
	1.	More than half of an AM RadioStations Antenna is underground.
	2.	Using charts and tables toaccompany a news story is always unnecessary and considered to be a waste of space.
	3.	When selecting photos for astory it’s best to choose photos taken at a distance to avoid drawing the reader’sattention to a specific focal point.
	4.	When writing a news story, itis acceptable to use quotes from another story without attribution to the source as long as they areno more than one sentence in length.
MultipleChoice Identify the letter of the choice that best completes the statement or answers thequestion.
	5.	Which radio station canceledits daily farm program this year after 58 years?
a.	WRFD	b.	WLW	c.	WNCI	d.	WHKO

Name the professionalorganization of farm broadcasters:

The National Farm BroadcastersGroup

The National Organization of Farm Radio

Farm Broadcasters, Inc.

The National Association of FarmBroadcasting

Which farm broadcaster wasinducted into the national Farm Broadcasters Hall of Fame this November?

a.	Roy Battles	b.	Joe Cornely	c.	Ed Johnson	d.	Emery Kleven

Which media company is thelargest owner of radio stations in the country?

infinityBroadcasting

Clear Channel Radio

SalemCommunications

Frontier Broadcasting

Which of the followingorganizations does not use federally mandated “check-off” funds to conduct PRcampaigns?

a.	Ohio Beef Council	c.	Ohio Pork Producers Council
b.	Ohio Soybean Council	d.	Ohio Aquaculture Council

10.

Which of the following is mostlikely to rely on PR more than advertising?

Ohio Department of Agriculture

Equipment dealers

Seed companies

Ag lending institutions

11.

When writing a press releaseyou should..

a.	include as many details as possible, regardless of the length
b.	Include the relevant information , but try to keep it to onepage
c.	Call the attended recipient and ask them what to include
d.	Always include a quote from yourself

12.

When including quotes in apress release you should....

a.	Make them up yourself to ensure they arewell written
b.	Make sure you have permission from the person you are quoting
c.	Verify to be sure that the quotations areaccurate
d.	Both B and C
e.	All of the above

13.

Which of the following shouldbe included in a press release:

a.	Contact, phone number, release date, andheadline
b.	Date you want it published and instructions on who to send a copy ofthe published article to
c.	Both A and B
d.	Neither A or B

14.

The first sentence in the bodyof a news story is typically referred to as the _________.

a.	Feature sentence	b.	Headline	c.	Caption	d.	Lead

15.

News articles are typicallywritten in what format?

a.	AP pyramid	c.	Converted pyramid
b.	Invertedpyramid	d.	mp3

16.

What style of writing isgenerally preferred for news stories?

PWS- press WritersStyle

AP Associated Press Style

JP- Journalists preferred style

NNW- Nat. News Writers style

17.

In the inverted pyramid styleof news writing, the most important facts are placed at the end of the story to keep the readerinterested.

a.	True
b.	False
c.	I don’t know, but they always say choose C.

18.

When conducting an interview,it is considered inappropriate to:

Ask the source to spell their name

Ask permission to use a recording device

Ask if you can call later with further questions

All of the above are acceptable

19.

Editing a photo by reducing itssize to focus on a specific element is called

cropping

airbrushing

crimping

capturing

20.

The most desirable length for aphoto caption is:

a.	No more than three words
b.	No fewer than three lines
c.	As long as possible in the spaceallotted
d.	About two lines

21.

In a TV segment, the visualfootage aired with the story is referred to as:

B-roll

Storyboard

Kicker

Chyron

22.

It is OK for a journalist toaccept money from a source or a company which they are reporting on as long as:

a.	The reporter tells the truth
b.	The reporter receives the money after the story is published andaired
c.	Both A and B
d.	None of the above

23.

Earlier this year, what TV newsnetwork was accused of forging documents to substantiate a story?

a.	Fox News	b.	MSNBC	c.	CBS	d.	CNN

24.

Which of the following is theaccurate statement?

a.	A broadcast reporter should never edit aninterview
b.	When editing a broadcast interview, the reporter must be careful not to change the meaning from the original statements
c.	All interviews should be edited to no longer than 30 seconds
d.	All of the above statements are accurate

25.

A bribe given to an influentialperson in exchange for promotion of a product or service is called __________.

a.	Loyala	b.	Payola	c.	Incentive	d.	Strong-arming